CAMPBELL, CA — (Marketwired) — 03/24/15 — iHookup Social, Inc. (OTC PINK: HKUP) (OTC PINK: HKUPD), a fully reporting public company that develops a mobile/social app enabling singles, groups and the socially active to connect quickly, offering local, real life –hook-up– opportunities, is pleased to announce that there were 61,222 downloads of its popular app for the months of January and February, 2015. That total is a 339% increase over the 13,953 downloads for the same period in 2014.
“We re-deployed our advertising dollars to improve the app and user experience, as planned after avoiding the excessive costs of the preceding holiday months. The results have exceeded our expectations and we are pleased to see our strategy has had an immediate impact on our organic download totals,” stated Robert Rositano Jr. CEO, iHookup Social. “Current and new users were immediately responsive to our upgrade, which has lead to increased app store rankings as well.”
“We are excited to return to a strategy that includes targeted advertising efforts, designed to grow our community of 530,000+ active users on a location specific basis,” stated Rositano. “And soon we will release a rebrand of the app that we firmly believe will blow the doors off any perceptual limitations for the app. I firmly believe January–s metrics provide a glimpse into what 2015 will bring for the company.”
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iHookup Social, Inc. is a mobile Social Dating App positioned at the intersection of dating, social media and location-based connections.
iHookup Social is a mobile — social app that provides singles, groups and the socially active a way to connect quickly and efficiently with local, real life –hook-up– opportunities.
An app that is all about virtual meetings translating to real-life interactions, facilitating the connection and then offering-up locally relevant hot spots and locations to engage with these new connections. An app meeting is the first step, with Venues completing a circle of service that allows iHookup Social to be both matchmaker and concierge. This combination provides a no brainer approach to “Hooking up”, as well as a unique opportunity for consumer brands to offer incentives to a growing network of socially active singles and mobile users.
…where real people make real connections… and where real businesses pay to be their host.
This press release contains forward-looking statements. The words or phrases “would be,” “will allow,” “intends to,” “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimate,” “project,” or similar expressions are intended to identify “forward-looking statements.” Actual results could differ materially from those projected by iHookup Social, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the iHookup Social–s common stock or its present or future financial condition. The public filings of iHookup Social made with the Securities and Exchange Commission may be accessed at the SEC–s Edgar system at . Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. iHookup Social cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, iHookup Social does not undertake, and iHookup Social specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.
I.M.I.
888-216-3595
iHookup Social, Inc.
(855) 473-7473
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