mediaFORGE CEO Tony Zito Gets Personal With Performance Display at MediaPost-s Search Insider Summit

SALT LAKE CITY, UT — (Marketwire) — 12/09/11 — mediaFORGE, a leader in online ad retargeting and innovator of post-engagement attribution technology, today announced CEO Tony Zito as a panelist discussing performance display advertising at MediaPost-s Search Insider Summit in Park City, Utah on Saturday, December 10, 2011.

The Panel will discuss whether it-s possible to get search-like performance through display media. It will also discuss the role data is playing in attributing value to campaign performance.

As a behavioral-targeting thought leader and CEO of the only company to maximize customer revenue through a post-engagement business model, Tony will provide thought-provoking insight into the opportunities provided by personalized display advertising, and the value of post-engagement measurement.

“Online advertising has evolved drastically over the past few years,” says mediaFORGE CEO, Tony Zito. “In our position as a leader of behavioral targeting technology and provider of meaningful data analytics via our Measured Engagement Platform, we continually make discoveries that will benefit the entire industry. MediaPost-s Search Insider Summit is an excellent venue to share our findings.”

MediaPost-s Search Insider Summit occurs December 7-10 at St. Regis Deer Valley in Park City, Utah. The Panel titled “Performance Display, the New Search,” featuring Tony Zito, occurs December 10 at 9:45 am (available via USTREAM). Additional panel members include: Roger Barnette, President, IgnitionOne; James Green, CEO, Magnetic; and John Kelly, VP of Sales, Criteo.

Additionally, mediaFORGE VP of Sales and Business Development, Rhett Frandsen, will be hosting a roundtable discussion titled, “DSP-s & Opportunities for Search Marketers.” The discussion will take place at 11:15 on December 10.

For more information about Search Insider Summit, see .

mediaFORGE is defining and driving the market for online retargeting with its dynamic ad technology that engages consumers in a personalized web-like experience that is proven to build brand loyalty and increase revenue. Its pioneering shared-revenue model charges marketers according to incremental revenue that can be attributed to consumer ad engagement — not for impressions, clicks or view-throughs. This superior success metric, supported by rich data analytics made possible through mediaFORGE-s proprietary tracking technology, is forging the way towards more qualitative measurement of display ad performance. With mediaFORGE, online marketers get the best aspects of retargeted advertising with a low-risk business model, transparent data reports, and best-in-class account managers, making it one of the most compelling and efficient paths to optimal ROI. For more information, visit .

Lisa Tadje
Director of Marketing and Communications

801-718-9980

  mediaforge