STOCKHOLM, SWEDEN — (Marketwire) — 01/11/12 —
* Connectivity increases relevance, says Ericsson CEO Hans Vestberg
* First keynote for Ericsson at world-s foremost consumer electronics trade
fair
* Announced industry-changing deal with the world-s largest shipping line
* Collaboration with MIT to look at how network traffic portrays human
connections
Doing business in the Networked Society requires opportunity and
creativity, and
Ericsson-s (NASDAQ: ERIC) President and CEO Hans Vestberg offered new deals
and
proof points in his premier keynote appearance at the Consumer Electronics
Show
(CES) in Las Vegas.
Vestberg described the potential inherent in intelligent, real-time
communication when devices learn to manage simple tasks to help us through
our
daily lives. “When you start to use the combination of software, sensors,
and
hardware, then you can improve processes and enable new ideas to turn into
business. The result will be greater than anyone can imagine,” Vestberg
told the
audience of thousands in the room. The keynote was also webcast live on
.
Vestberg listed the advantages that the ICT (Information and Communications
Technology) industry can bring to other industries. In particular, Ericsson
can
ensure that any device can be identified, can communicate with payment
systems,
preference systems, and send and receive relevant information in real-time.
The
benefits can be realized in business as well as personal contexts.
“Our role is to make connectivity everywhere and in real-time possible.
Your
role is to innovate on top of that, and perhaps come up with consumer
devices
that will be launched here at CES in one, two or five years,” he told the
show
attendees in Las Vegas.
Then, Vestberg described cases in which Ericsson is changing communication,
in
the realms of gaming, personal transportation, and shipping. An agreement
with
Maersk Line, the world-s largest shipping company, was introduced onstage.
Maersk Line and Ericsson have developed a unique GSM and satellite solution
that
will offer connectivity in the last unexplored territory in modern
communications: the sea. The possibilities are endless for the shipping
industry, and Maersk Line will lead the way in exploring the possible
improvements that will result from this collaboration.
“The implementation of this network will represent a noticeable improvement
in
connectivity at sea, and we look forward to exploring the benefits this
will
bring to Maersk Line and our customers in the future” said Mike White,
President
of Maersk Line Inc, who was onstage with Vestberg to present the deal.
He described the company-s ambition of a more customer focused way of doing
business, striving for reliability, and making business easier for its
customers.
More information on this deal is available at .
The emotional aspect of the Networked Society was highlighted with the
appearance of Christopher Mikkelsen, one of the co-founders of Refugees
United.
Ericsson partners with United Nations High Commission for Refugees (UNHCR)
and
operator MTN to enable a global, secure search engine for displaced people
looking for loved ones. 65-thousand people are now registered on the
service.
In his finale, Vestberg invited onstage Professor Carlo Ratti of MIT-s
Senseable
Cities Lab to introduce a collaboration between Ericsson and MIT that will
aim
to reveal patterns of human behavior by looking at volumes in mobile data
traffic. “The network is not an abstract concept – rather it allows us to
connect and come together. We can use it for work and leisure – and, as the
collaboration between Ericsson and MIT will show – as a tool to reflect and
better understand ourselves,” said Ratti.
Vestberg wrapped up his CES appearance by demonstrating new technology,
so-called “capacitive coupling,” in which a photograph was transferred from
a
telephone, then hand-to-hand, through the human body, to the large screen
without using radio signals. “Ultimately, we are the network,” he said in
describing the research project. Vestberg added that it-s hard to predict
exactly how the Networked Society will shape up, but that we can be
prepared by
embracing the new mindset and enabling new solutions.
Notes to editors:
An on-demand video of the keynote will be posted at
Photos to be taken on-site and made available at
Pictures and bio Hans Vestberg
Our multimedia content, including a video summary of the keynote, is
available
at the broadcast room:
Ericsson at the 2012 International Consumer Electronics Show 2012
About Ericsson
Ericsson is the world-s leading provider of technology and services to
telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company-s portfolio comprises
mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The
Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.
Ericsson is advancing its vision of being the “prime driver in an
all-communicating world” through innovation, technology, and sustainable
business
solutions. Working in 180 countries, more than 90,000 employees generated
revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876
with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX,
Stockholm and NASDAQ New York.
Press release PDF:
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via Thomson Reuters ONE
[HUG#1576946]
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:
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