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UFC(R) Hits the Big Screen in 3-D With UFC(R) 143: DIAZ vs. CONDIT

LAS VEGAS, NV — (Marketwire) — 01/20/12 — The Ultimate Fighting Championship®, in conjunction with Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) and NCM Fathom, announced that tickets for the first-ever live, 3-D broadcast of a UFC® Pay-Per-View event on the Big Screen are on sale now. The championship fight card, , airs live and in 3-D in more than 100 theatres nationwide on Saturday, Feb. 4 at 10 p.m. ET/7 p.m. PT from Mandalay Bay Events Center in Las Vegas.

The night-s main event pits the fiery and unpredictable Nick Diaz against hard-hitting knockout artist Carlos Condit for the interim UFC welterweight title. An exciting co-main event features heavyweight Roy “Big Country” Nelson battling submission ace Fabricio Werdum.

Tickets for are available for purchase now at , as well as at theatre box offices across the country. Fans can visit the website for information on which theatres will be carrying the event in their respective regions.

“I know the fans love 3-D, so I-m happy to give them this championship fight live and in 3-D in theatres across the country,” UFC President Dana White said. “I cannot wait for this fight between Diaz and Condit to determine the interim UFC welterweight champion!”

For more information or current fight news, visit . All bouts live and subject to change.

Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® is the world-s premier MMA organization and produces over 12 UFC live Pay-Per-View events annually around the globe. This year, FOX will broadcast four fights annually. In spring 2012, The Ultimate Fighter®, UFC-s signature weekly reality TV show, debuts on FX. UFC content is also distributed commercially to bars and restaurants through Joe Hand Promotions in the U.S. Globally, UFC programming is broadcast in 150 countries, territories and jurisdictions, reaching over one billion homes worldwide, in 21 different languages.

UFC® also boasts a powerful presence online, with UFC.com attracting over seven million unique visitors per month, while also possessing one of the most powerful social media followings in all of professional sports. To date, UFC has over six million fans on Facebook and over 475,000 followers on Twitter. In addition, UFC President Dana White is one of the most accessible and most followed executives in sports with more than 1.8 million followers on Twitter. On January 22, 2011, UFC continued to set trends in social media, becoming the first major sports league to stream live, broadcast quality action on Facebook.

Ancillary businesses include best-selling DVDs, a magazine, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel, trading cards, and articulated action figures.

Cinedigm offers a new business model to exhibitors by enabling theatres to present engaging alternative programming including live 2-D and 3-D sporting events and concerts, shorts, cartoons, live Q&As, as well as branded entertainment. Recent releases by Cinedigm include the groundbreaking, LIVE 3-D broadcast of The Foo Fighters performance, the worldwide LIVE 3-D broadcast of the FIFA World Cup Championship, the BCS Championship in LIVE 3-D, the Dave Matthews Band 3-D concerts, and the sold out 3-D PHISH concerts. Cinedigm has also released the KIDTOONS series for the past six years, a weekly family friendly matinee series that runs in over 165 theatres across the country. Cinedigm also provides a number of powerful software applications that enable exhibitors to enhance and streamline their daily operations. Additionally, Cinedigm offers precision marketing tools to dramatically increase exhibitor marketing effectiveness, including social media initiatives, targeted advertising and strategic public relations. Cinedigm and Cinedigm Digital Cinema Corp are trademarks of Cinedigm Digital Cinema Corp. [CIDM-G]

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation-s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM-s theater advertising network covers 176 Designated Market Areas® (49 of the top 50) and includes over 18,300 screens (17,300 digital). During 2010, approximately 700 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place. The NCM Fathom Events broadcast network is comprised of nearly 700 locations in 165 Designated Market Areas® (all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 42 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.7% interest in and is the managing member of National CineMedia LLC.

UFC
Chris Costello
702-588-5546

Cinedigm Public Relations
MBC
Maggie Begley

310-301-1785

Cinedigm Investor Relations
Addo Communications
Andrew Blazier

Kimberly Esterkin

310-829-5400

NCM Fathom
Michelle Portillo
(303) 792-8651

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