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DataXu Launches Mobile Anniversary Tour

BOSTON, MA — (Marketwire) — 01/27/12 — DataXu (), provider of the industry-s only fully-integrated enterprise digital marketing management (DMM) platform, today announced the start of its “Mobile Anniversary Tour” — a series of events content examining the benefits and challenges of mobile marketing in 2012. The tour is a celebration of the one-year anniversary of DataXu-s launch of DX Mobile, the first and only mobile demand-side platform (DSP).

Details of upcoming Mobile Anniversary Tour events:

When: Wednesday, 2/1
Panelists include:

Miha Mikek, CEO, Celtra

Jim Payne, CEO, MoPub

Philip Miano, VP Sales & Marketing, Collider Media

Brian Decker, Managing Director, Mindshare

Lara Mehanna, GM Mobile, DataXu

When: Tuesday, 2/7
Panelists include:

Rob Kramer, EVP Sales, Celtra

Jim Payne, CEO, MoPub

Brent Gaskamp, President, Collider Media

Iryna Newman, Mobile Marketing Manager, Groupon Mobile

Lara Mehanna, GM Mobile, DataXu

When: Thursday, 2/9
Panelists include:

Grant Stratemeyer, VP of Business Development, Celtra

Jim Payne, CEO, MoPub

Philip Miano, VP Sales and Marketing, Collider Media

Lara Mehanna, GM Mobile, DataXu

Josh Dreller, VP, Media Technology & Analytics, Fuor Digital

For more information on DataXu-s Mobile Anniversary Tour, or to request a personal invitation to a panel event, please email . Have mobile insights you-d like to share? Join the discussion on Twitter using the hashtag #MobileLove.

For more information on DX Mobile, please visit: .

DataXu has developed the industry-s only fully-integrated enterprise digital marketing management (DMM) platform — DX3. Comprised of the #1 ranked demand-side platform as well as sophisticated data management and attribution management capabilities, DX3 defines a new class of enterprise solutions that manage, optimize, and automate digital marketing initiatives to turn Big Data into profitable actions. DataXu-s executive team unites leading executives in digital media with MIT technologists. The private company is backed by Atlas Venture, Flybridge Capital Partners and Menlo Ventures. For more information, visit or follow us on Twitter at @dataxu.

Vinda Rao
Marketing Communications Manager, DataXu
857.244.6238