ATLANTA, GA — (Marketwire) — 02/02/12 — , a company, announced today that , Inc. will offer for sale eSecuritel-s device protection program to its subscribers across 35 states, starting in the second quarter, 2012.
Cricket, a leading provider of innovative and value-driven wireless services, chose the Brightstar subsidiary to provide device protection to its customers who pay in advance as well as those who purchase a prepaid block of days or minutes, under its Cricket PAYGo program. The eSecuritel program will protect a wide range of devices, including tablets, against loss, theft, damage, malfunction and issues experienced beyond the handset manufacturer-s conventional warranty. It is expected to be available through all Cricket distribution points.
“We-re excited to work with one of the nation-s largest no-contract, pay-in-advance wireless providers, to provide a tightly integrated solution that links Brightstar-s POS, distribution and logistics expertise with our robust device protection program offering and technology,” said David Leach, CEO, eSecuritel. “This combination of services provides a new level of transparency and real-time visibility that will allow Cricket to better serve its growing customer base.”
With the Brightstar and eSecuritel solution, Cricket representatives will have access to real-time customer information through eSecuritel-s Handset Issue Tracking System (HITS) to service device protection customers, as well as monitor the program-s performance. They will also have real-time visibility into inventory levels to make sure the right phones, are in the right place, at the right time for customer claim fulfillment.
Since 2001, eSecuritel has provided wireless carriers, dealers and resellers with highly profitable cell phone protection and replacement programs that deliver an unparalleled customer experience to program subscribers. eSecuritel provides phone protection for new, used, or prepaid wireless devices against loss, theft and accidental damage as well as mechanical/electronic failure and malfunction. It also has replacement programs to cover every stage of the handset life cycle, including buyer-s remorse, manufacturer-s warranty, handset protection programs, out-of-warranty and retention programs. eSecuritel is a Brightstar company. For more information, please visit .
Brightstar is the world-s largest specialized wireless distributor and a leading provider of diversified services focused on enhancing the performance and profitability of the key participants in the wireless device value chain. The company supports over 80,000 points of sale worldwide with operations in 51 countries and territories and provides a comprehensive range of more than 100 customized services for value-added distribution, supply chain optimization, retail, government and value-added resellers (VARs), and consumer services. Brightstar-s services help customers manage the growing complexity of the wireless device value chain and enable them to increase product availability, expand their channel reach and drive supply chain efficiencies by getting the right products to the right place at the right time for the best value. For more information, please visit .
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Brightstar:
Michele Merrell
305.921.1484
eSecuritel:
Paul Rubin
Carabiner Communications
678.417.9479
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