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Keeping a Real-Time Eye on Service Quality

STOCKHOLM, SWEDEN — (Marketwire) — 02/26/12 —

* New methodology to assure end-user service quality in managed-services
partnerships, tailored to operator and end-user service-specific needs

* Ericsson Managed End-user Service Assurance (MESA) offers in-depth
understanding of service quality across the network and IT environment

* First demonstration to take place at Mobile World Congress 2012 in
Barcelona

In a world of increasingly complex end-user services paired with rising
consumer
expectations, it is critical for operators to understand how their services
work
and perform in real time if they are to create a trusted brand. Ericsson
(NASDAQ: ERIC) is now launching an evolved managed-services offering that
allows
operators to monitor key service performance and proactively deal with any
problems that may arise across the entire network and IT environment.

Complex and constantly evolving multi-vendor networks and services are
placing
considerable demands on service management, so operators must determine how
to
become more competitive in terms of service-quality and end-user
experience.Ericsson-s Managed End-user Service Assurance (MESA) methodology
provides the operator with end-to-end visibility and control across the
service-
delivery chain, from the entire range of systems and applications, in real
time.

Valter D-Avino, Vice President and Head of Managed Services at Ericsson,
says
the MESA methodology starts with the operator and Ericsson working together
to
identify the services that are most important and distinctive to the
operator-s
brand.

D-Avino says Ericsson experts then analyze the operator environment,
identify
key data sources and related relevant information, and develop MESA
dashboards
specific to operator needs. These dashboards provide a real-time view of
service
quality and performance across the network and IT environment and enable
proactive actions. As a methodology rather than an individual tool, MESA
can
then be adapted to the changing needs of the operator as their business
evolves
over time.

“MESA is a way to evolve the managed-services partnership from merely
meeting
technical requirements to instead aligning the two parties- business
objectives,
providing clarity and transparency with regards to overall business
performance.
It addresses one of the main challenges facing operators – controlling and
monitoring the end-user experience – by proactively safeguarding user
service
quality. This enhances the user experience and consumer satisfaction, and
reinforces that critical link between service quality and the operator-s
brand,”
D-Avino says.

MESA is available as part of an Ericsson Managed Services offering that
includes
both the network and the IT environment, and will be demonstrated for the
first
time at Mobile World Congress 2012 in Barcelona. It builds on Ericsson-s
strong
momentum in managed services and the increased demand for end-to-end
network and
IT capabilities. Ericsson now manages IT platforms on behalf of operators
that
serve about 400 million subscribers worldwide.

About Ericsson Managed Services:

Globally, Ericsson has signed more than 300 managed services contracts in
more
than 100 countries. Ericsson manages networks on behalf of operators that
serve
more than 900 million subscribers worldwide. By teaming up with Ericsson,
operators can strengthen their competitive edge through improved network
availability and capacity, while reducing their operating costs. This, in
turn,
increases market growth for mobile services, which helps improve the
quality of
services and the end-user experience.

NOTES TO EDITORS

Our multimedia content is available at the broadcast room:

Ericsson is the world-s leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely,
in
sustainable societies around the world.

Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and other industries.
Today
more than 40 percent of the world-s mobile traffic goes through Ericsson
networks and we support customers- networks servicing more than 2 billion
subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company
had
revenues of SEK 226,9 billion (USD 35.0 billion). Ericsson is listed on
NASDAQ
OMX, Stockholm and NASDAQ, New York stock exchanges.

Press release PDF:

This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and other
applicable laws; and

(ii) they are solely responsible for the content, accuracy and originality
of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

[HUG#1589028]

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Telefon: +46 10 719 00 00
E-post:investor.relations@ericsson.com

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