SAN FRANCISCO, CA — (Marketwire) — 02/27/12 — Integrated advertising agency announces its selection as agency of record for Berkeley, Calif.-based , the premier manufacturer of high-quality pro audio equipment. Meyer Sound-s loudspeakers and digital audio systems can be found on tour with artists from Metallica to Céline Dion to Cirque du Soleil productions, and in important concert venues, stadiums, theaters and churches around the world.
Duncan/Channon will lead all creative and strategic advertising efforts, supporting Meyer Sound-s B2B integrated advertising and marketing campaigns to professional audio and cinema audiences. The agency will also lead media planning and buying for the sound specialist.
“For more than 30 years, Meyer Sound has been devoted to meeting the needs of sound reinforcement professionals with the finest, most innovative products available and the most extensive customer support,” said Rachel Archibald, director of marketing at Meyer Sound. “As we searched for the right partner to help us build on our leadership position in pro audio and help us further leverage that reputation in cinema, Duncan/Channon quickly became the obvious choice. We were drawn not only to their record of delivering real results for their clients and impressive digital capabilities, but a strong team with a verifiably deep appreciation for music.”
Duncan/Channon team has been tasked with developing and executing integrated campaigns in print, interactive and other traditional and non-traditional media.
Said Duncan/Channon Executive Creative Director Robert Duncan: “Music is at the core of Duncan/Channon, from my background as a music journalist to hosting epic musical extravaganzas to our newly formed record label, Tip Records. As music lovers, we couldn-t be more excited about the opportunity to work with the premier brand in professional audio. Anyone who knows pro sound knows that there-s none better than Meyer Sound. And, secretly, we-re hoping to get a deal on a new system for the Tip.”
Founded in 1990, Duncan/Channon () is an independent, full-service advertising agency, based in San Francisco. The award-winning agency delivers integrated marketing services to its growing client roster, which includes , , , , , and . Earlier this year, Duncan/Channon was recognized as one of only five finalists for the American Association of Advertising Agencies- O-Toole Award in the Small Agency category, the third consecutive year the agency has been so honored. Duncan/Channon has received the global award for its work on Hard Rock and Esurance. The agency is also the sole proprietor of the Tip and owner and operator of Tip Records.
Family owned and operated since 1979, Meyer Sound Laboratories, Inc. designs and manufactures high-quality, self-powered sound reinforcement loudspeakers, digital audio systems, active acoustic systems, cinema sound systems, and sound measurement tools for the professional audio industry. Founded by John and Helen Meyer, the company has grown to become a leading worldwide supplier of systems for theatres, arenas, stadiums, theme parks, convention centers, houses of worship, and touring concert sound rental operations. Meyer Sound-s main office and manufacturing facility are located in Berkeley, California, with field offices and authorized distributors located throughout the USA and around the world.
Media contact:
Michelle Musburger
Duncan/Channon
415 306 9290
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