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Media Alert: Yammer to Discuss Startup Culture, Social Marketing ROI and the Importance of User Experience at SXSW Interactive 2012

AUSTIN, TX — (Marketwire) — 03/09/12 — , the leading provider of enterprise social networks, today announced participation in three panels at , to be held March 9-13 in Austin, Texas. Yammer representatives will address topics including maximizing social ROI, improving user experience and cultivating a successful startup culture. In addition, Yammer will be sponsoring two parties open to all attendees at the event.

Dee Anna McPherson, VP of Marketing, Yammer
“,” a session focusing on what makes startups great places to work and how to create successful and fun work environments.
Sun., March 11 from 11 a.m. – 12 p.m.
Courtyard Marriott – Brazos

: Maria Ogneva, Head of Community, Yammer
: “,” a session on social marketing best practices to maximize returns on social initiatives.
: Sun., March 11 from 11 a.m. – 12 p.m.
: – Capital Ballroom B

: Cindy Alvarez, Head of User Experience, Yammer
: “,” a session focusing on practical tools to enhance the user experience.
: Sun., March 11 from 11 a.m. – 12 p.m.
: – Salon A

– day party in conjunction with SocialVibe and theMIX Agency
Sun., March 11 from 11 a.m. to 4 p.m.
The Hangar – 318 Colorado Street

Yammer () is the leading provider of enterprise social networks, enabling organizations to make transformative changes quickly by empowering employees to collaborate across departments, geographies, content and business applications. The basic version of Yammer is free, and customers can pay to upgrade their network to receive additional administrative and security controls, priority customer service and a dedicated customer success manager. Companies and organizations from across the globe, including more than 85 percent of the Fortune 500, are using our award-winning Software-as-a-Service (SaaS) solution to improve employee productivity and engagement. Visit our to see how our customers are benefiting from Yammer.

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