NEW YORK, NY — (Marketwire) — 03/12/12 — C3 Metrics, an attribution-centered media analytics company, today announced that they will be moderating two upcoming industry events. CEO and Co-Founder, Mark Hughes, will act as moderator for “The Balancing Act: Striking A Balance Between Innovation & Standardization In Display!” at OMMA Global on March 19th at 4:45pm at the San Francisco Marriott Marquis. Additionally, Jeff Greenfield, COO and Co-Founder, will moderate the “Exploring the Success Behind Search Retargeting” panel at the Power of eMarketing Conference at 10:00am on April 3rd at the San Francisco Marriott Union Square Hotel.
Mark Hughes grew eBay-s Half.com from zero to 8 million online customers as its VP of Marketing in less than three years. Half.com was sold to eBay for over $300 million six months after launch. Hughes has a strong history as an industry leader and most recently spoke at the Digital Media Summit. His panel, “The Balancing Act,” will focus on how the ways display advertising is bought, sold and measured have shifted dramatically over the last year, and advertisers and agencies have no choice but to evolve. Publishers will hear what leading marketers care about when they are evaluating opportunities in display advertising and how they can achieve the needs of the marketers while still pushing the envelope forward.
The panelists include:
Tamara Bousquet, EVP, Media Director, MEA Digital
Doug Chavez, VP, Marketing, RadiumOne
Mary Griffin, Director Media & Client Services, Black Bag Advertising
Jeff Rosenblum, Co-Founder, Questus
Zarpana Kabir, VP, Media Director, Digital, Optimedia
Jeff Greenfield, who most recently spoke at the Conversion Conference, also has rich speaking history. Greenfield-s extensive background of technology and marketing initiatives have served blue-chip clients including: GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek and more. His panel, “Exploring the Success Behind Search Retargeting,” will include best practices and key insights on how to maximize campaign ROI through the use of search retargeting.
The panelists include:
James Green, CEO, Magnetic
James Moore, Chief Revenue Officer, Simpli.fi
Mike Pocci, Manager, Search & Media, Rosetta
To learn more about upcoming events where C3 Metrics will be speaking, please visit:
C3 Metrics is an award-winning advertising analytics platform providing products to agencies, brands, publishers, networks, and DSPs. The C3 Metrics proprietary decision engine and AVSR metric allows marketers to measure the true value of offline and online media — taking big data and making complex advertising decisions simple. C3 Metrics also provides DVIZ, a simple and easily deployed solution to comply with the impending IAB, ANA and 4As standards for a “viewable impression.” A two+ year case study of C3 Metrics has demonstrated a 75 percent revenue increase with only a 12 percent increase in advertising spend. Headquartered in New York with offices in California, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.
Brook Terran
blast! PR for C3 Metrics
(919) 833-9975 X 7005
You must be logged in to post a comment Login