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Strategic Partnership Provides Cablemas With Formula for Pay-TV Success

LAS VEGAS, NV — (Marketwire) — 04/12/12 — NAB Expo – , Mexico-s 2nd largest cable
operator, with 1.2 million cable subscribers, continues to provide a
benchmark for digital TV and advanced consumer services in Latin America-s
largest market for pay-tv. Displaying one of the fastest expansions in
today-s DVB market, a strategic partnership with market-leading service,
technology and hardware providers , and and has enabled Cablemás to
revolutionize its growth and penetration of the digital TV market by
providing advanced services to consumers throughout Mexico.

For a future-oriented pay-tv platform, the partners provide a best-of-breed
total video ecosystem: An advanced content security solution from Conax and
a range of progressive hybrid DVB IP set-top devices from Evolution
Digital. Leading middleware is furnished by Cubiware.

Owned by Latin America, media power house, Televisa, Cablemás continues to
grow its subscriber base through a solutions approach for a quality product
offering and customization, both in packaging and user interface. The
operator is providing a consumer experience and a vision for the future.

With a need for higher security and a simple, yet elegant Video-on-Demand
offering and market differentiator, Conax and Evolution Digital partnered
with Cubiware to provide Cablemás with a VOD platform using Adaptive Bit
Rate technology, to maximize bandwidth efficiency, and reduce operating
costs. A comprehensive Hybrid IP Video solution was proposed including a
highly cost effective set-top device that could embrace video on demand
content delivered in an IP format.

The partnership has enabled Cablemás to reduce churn and illegal
distribution, and increase revenue through premium VOD content — while
continuing to add new features and solutions, such as a bouquet of
value-added triple play services. Today Cablemás provides customers with an
enhanced quality digital TV offering, as well as high speed data and
digital voice services. The operator currently serves an impressive 1.2
million cable subscribers, 350,000 VoIP customers, and 450,000 broadband
customers, in 50 cities across Mexico.

– “The insight, experience and guidance provided by strategic partners
Conax, Evolution Digital and Cubiware for a total, best-of-breed platform,
has enabled Cablemás to innovate and provide new quality digital TV
services, resulting in increased revenues and a reduction of illegal
distribution of content, says Carlos Alvarez, Managing Director of Cablemás
Telecomunicaciones S.A. de C.V. Cablemás is confident we have found a
stable and long term partnership in which we can continue to grow our
operations for future services and business models.”

– “Cablemás has once again taken a bold market leadership position, by
embracing the migration of video delivery to IP. They understand that
subscribers want the flexibility to access their video service on many
different devices, and at times that are convenient to them. IP is the
platform that makes this a reality. Brent Smith, Evolution Digital

– “Cablemás aggressive digitization process has clearly demonstrated the
flexibility and advantages of using an open platform like DVB. The platform
deployed has helped Cablemás dramatically reduce the capital investment
required to convert from analogue to an all-digital network, and provides a
Hybrid IP video platform to support VOD and other exciting interactive
services.”

For a preview of the Cablemás solution visit Conax stand at

NAB Show, Las Vegas: April 16th-19th, Stand #SU7612

Follow Twitter@!

About Cablemás Telecomunicaciones ()

Cablemás is the second-largest cable television operator in Mexico based on
number of subscribers and homes passed. Cablemás serves 1.2 cable
television subscribers, 450,000 high speed internet subscribers and 350,000
telephone services with over 2.7 million homes passed operating in 49
cities throughout the country-s residential, industrial and tourism regions
as of 2-Q-2010.

About Evolution Digital ()

Evolution Digital, LLC was formed to provide cost-effective solutions for
small-to-medium size cable operators to stem the loss of subscribers to DBS
and Telco competition. By using Evolution Digital-s low-cost DTA converter,
operators can reclaim analog bandwidth and use that additional bandwidth to
enhance their HD and high-speed data offerings.

About Conax ()

provides the future-oriented
security solutions and expertise that empower multi-screen digital TV
content distributors globally to deliver premium content over broadcast,
broadband and connected devices securely. Conax secures content for
operators representing 125 million pay TV consumers in 80 countries around
the globe. Follow Conax on

About Cubiware ()

Cubiware is an innovative provider of software for Digital TV devices and
systems. Cubiware products include market-proven IPTV/OTT/DVB/IP hybrid
Middleware and Software Development Kit for developing client device
applications. Cubiware supplies to pay TV operators in Europe, Americas,
Asia and Africa.

Conax press contact
Leslie Johnsen
Head of Public Relations
Email:
Phone: +47 41 45 80 43

Evolution Digital LLC press contact
Katie Beth Kauffman
Marketing Manager
Email:
Phone: +1 (303) 414-1931

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