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Augme Scheduled to Present at Three Upcoming Investor Conferences

NEW YORK, NY — (Marketwire) — 05/18/12 — Augme® Technologies, Inc. (OTCBB: AUGT) (“Augme” or the “Company”), a leader in interactive media marketing that provides the only patented end-to-end mobile marketing platform, today announced that it is scheduled to present at three upcoming investor conferences.

Monday, May 21, Boston
Ivan Braiker, President, will participate in one-on-one meetings throughout the course of the day. There will be no presentation or webcast available.

Monday, June 4, New York City
Paul Arena, Chief Executive Officer and Nathan Bradley, Chief Technology Officer, will participate in one-on-one meetings throughout the course of the day. There will be no presentation or webcast available.

Tuesday, June 5, New York City
Paul Arena, Chief Executive Officer and Nathan Bradley, Chief Technology Officer, will present at 12:30PM EDT. A live webcast and replay will be available in the investor relations section of Augme-s website ().

Augme® Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile marketing technology to leading consumer and healthcare brands. Selling its products and services under the Hipcricket® brand, Augme-s platform has provided measurable successes across an industry-leading 175,000 campaigns for its clients, which include many of America-s brand-name leaders (e.g., Macy-s, MillerCoors, Nestle, Clear Channel) in a variety of industries, along with their agencies. Augme-s offerings allow marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, MMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Augme-s platforms facilitate consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE® solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business-to-consumer solutions, including national mobile couponing campaigns, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE®, Augme in 2011 acquired the assets of Hipcricket®, Inc. and JAGTAG, Inc. and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City, with operations in Seattle, Atlanta, Dallas, Los Angeles, San Francisco, Chicago, Miami and Tucson. For more information, visit or .

Augme Technologies, Hipcricket®, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-12.

This release includes forward-looking statements. All statements regarding our expected future financial position, including management-s revenue guidance, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as “anticipate,” “if,” “believe,” “plan,” “estimate,” “expect,” “intend,” “may,” “could,” “should,” and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme-s Form 10-K for the year ended February 29, 2012 and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.

Investor Relations Contact:
Stephanie Prince / Jody Burfening
LHA
(212) 838-3777
or

Public Relations Contact:
Ed Harrison
fama PR
(617) 986-5003