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As Seen On TV, Inc. Reports Record Quarterly and Fiscal Year Revenues

CLEARWATER, FL — (Marketwire) — 07/13/12 — As Seen On TV, Inc. (OTCQB: ASTV), a direct response marketing company and owner of AsSeenOnTV.com, is pleased to report that it has filed its 10K for its fiscal year ended March 31, 2012. The results demonstrate the Company-s continued commercialization ramp, since its private funding of approximately $14 million in August-November 2011. The second half of fiscal 2012 was particularly strong, given the Company-s access to adequate capital. The Company believes it has successfully expanded its platform to monetize unique products through a variety of direct-to-consumer channels including its own AsSeenOnTV.com website, direct response television, television shopping networks, e-commerce marketplaces and retail outlets.

For the fourth quarter of the fiscal year 2012 (unaudited), revenues reached a record $4.8 million, an 850 percent increase from $505,000 in the fourth quarter of fiscal year 2011 (unaudited). The increase in revenue is primarily due to the introduction of a 4-in-1 Heater, endorsed by Montel Williams, in November 2011. A gross profit margin of approximately 10 percent was realized in the fourth quarter, up from a negative gross profit margin a year earlier. Operating loss for the fourth quarter increased $1.3 million, from $1.6 million in the fourth quarter of fiscal year 2011 to $2.9 million in the fourth quarter of fiscal year 2012. The increase in operating loss was primarily due to the introduction, ramp up of media spending and closeouts on the 4-in-1 Heater. The Company-s net income for the fourth quarter increased $7.9 million, from a loss of $5.8 million in the fourth quarter of fiscal 2011 to a profit of $2.1 million in the fourth quarter of fiscal 2012. The resulting EPS is $0.07, as compared to a loss of ($0.53) a year earlier. Net income and results from the fourth quarter of fiscal year 2012 include non-cash warrant revaluation income of approximately $5 million.

Fourth quarter highlights include:

The Company-s TRU Hair brand was featured on a major live television shopping channel as a “Today-s Special” and generated approximately $1 million in gross retail sales in a single day.

Expanded distribution to include e-commerce marketplaces Groupon and Local.com.

For the fiscal year 2012 ended March 31, 2012, revenues were $8.2 million, a 500 percent increase from $1.4 million in the fiscal year 2011. A gross profit margin of 23 percent was realized in fiscal 2012 ended March 31, 2012, up from a negative gross profit margin a year earlier. Operating loss for fiscal 2012 increased $1.8 million, from $4.8 million in fiscal 2011 to $6.6 million in fiscal 2012. The net loss for fiscal 2012 increased $1.1 million, from a loss of $7.0 million in fiscal 2011 to a loss of $8.1 million in fiscal 2012. The resulting EPS loss is ($0.40), as compared to a loss of ($0.70) a year earlier.

Fiscal 2012 highlights include:

Raised $14 million through private placements with National Securities

Changed corporate name to As Seen On TV, Inc.

Executed a reverse stock split

Changed stock symbol to ASTV

Expanded Board of Directors by adding two experienced independent Directors

Launched Pitch Tank

Debuted a 30-minute infomercial with Montel Williams for a 4-in-1 Heater

Acquired TRU Hair beauty brand

As Seen On TV, Inc. continues to expand its primary channels of sales and distribution: its own AsSeenOnTV.com website, direct response television, television shopping networks, e-commerce marketplaces and retail outlets. Subsequent to the end of the fiscal year, the Company closed its asset purchase of AsSeenOnTV.com, and now fully owns what it believes to be the “Crown Jewel” of the direct response industry. During each month the Company had several product successes on major live television shopping channels. Several of the Company-s products were featured in social media and e-commerce marketplaces, which represents a newly developed sales channel. The Company-s retail strategy is in its development stage and remains a key initiative over the next year.

The funnel and pipeline for new products continue to broaden and remains very strong. Chairman Kevin Harrington-s frequent appearances on television and tradeshows and speaking engagements continue to draw the attention of entrepreneurs and inventors. The Company is continually sought after for product development and television marketing partnerships.

Steve Rogai, CEO of As Seen On TV, Inc. stated, “We are very pleased with the business progress and financial performance of the quarter and fiscal year, particularly the second half of fiscal 2012, once we had access to adequate capital. Our product development efforts over the past few quarters have turned into several successful television marketing debuts and product sales. More recently, with the closing of our asset purchase of AsSeenOnTV.com, we are very excited to introduce a social media marketing campaign to further the growth and scope of our brand. We look forward to building a successful and long-lasting business for years to come.”

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As Seen On TV, Inc. is a direct response marketing company and owner of AsSeenOnTV.com. We identify, develop and market consumer products for global distribution via TV, Internet and retail channels. As Seen On TV, Inc. was established by Kevin Harrington, a pioneer of direct response television. For more information go to and .

Except for statements of historical fact, the matters discussed in this press release are forward-looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. “Forward-looking statements” describe future expectations, plans, results, or strategies and are generally preceded by words such as “future,” “plan” or “planned,” “expects,” or “projected.” These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company-s control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in identifying and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at .

Contact Information:
Steven Hart
Corporate Strategy & Development

917-658-7878