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Cisco-s -Videoscape Distribution Suite- Revolutionizes Video Content Delivery to Multiple Screens

AMSTERDAM, THE NETHERLANDS — (Marketwire) — 09/07/12 — Cisco (NASDAQ: CSCO) revealed today its expanded and enhanced content delivery network portfolio, branded as the Cisco Cisco® VDS is an open platform that delivers video content across multiple screens, multiple protocols, multiple applications and multiple networks. VDS serves as the network distribution engine behind the Videoscape architecture. It is a complete, interoperable and holistic solution that bridges cloud and network functionality.

Several major global service provider customers, including Deutsche Telekom, Telecom Italia, SBB-Telemach, BT and others, are relying on Cisco-s Videoscape Distribution Suite to empower video experiences delivered across PCs, TVs and mobile devices, including smartphones and tablets. The Cisco Videoscape Distribution Suite builds on the current Cisco content delivery network (CDN) service footprint serving more than 50 global customers, with over 3 million cloud-based time-shifted and live video streams delivered.

With the introduction of VDS, Cisco is the only company in the industry providing a complete product suite with all the capabilities needed for third-generation content delivery.

Cisco-s Videoscape Distribution Suite will be showcased at IBC 2012 at the Cisco stand in the Connected World Hall 14, 14.115.

Cisco VDS complements the Cisco Videoscape Conductor platform for cost-efficient experience management across unmanaged networks.

Cisco VDS facilitates creation of new revenue streams through consistent, highest quality live and time-shifted video experiences across any device as well as through advanced advertising across devices.

Cisco VDS simplifies CDN management while reducing operating costs through consolidated live origin services and recording, edge caching particularly for OTT content, Radio Access Network (RAN) optimization, real-time CDN analytics and remote provisioning capabilities.

Cisco VDS components, powered by third-generation VDS hardware, scale independently with no need to upgrade the entire CDN for additional capacity or streaming support.

Centralized live and time-shifted content delivered across any device (managed or unmanaged)

Cloud-based recording, consolidated video origin capabilities

Transparent caching for economical over-the-top (OTT) content delivery

Expanded options for CDN wholesale or CDN Federation

Sophisticated analytics/provisioning and more

for cloud-driven recording of live and time-shifted content.

which consolidates origin server functions and converts all incoming content into a common file that simplifies HTTP Adaptive Bit Rate (ABR) and MPEG formatted distribution.

offloads RAN/packet core traffic while reducing transport costs.

consisting of service selector per caching node and CDN interconnect capabilities required for CDN Federation.

offloads OTT and other unmanaged content from the network core to the edge.

with the latest third-generation features such as tighter integration with Cisco UCS data center solution, Cisco routers and switches.

a software platform for real-time analytics, service provisioning and diagnostics.

which delivers live and time-shifted content to managed devices such as set-top boxes or multiscreen gateways.

for managing and streaming Internet-originated content to the end device for retail CDN and wholesale CDN markets.

“Deutsche Telekom has been working to ensure our CDN infrastructure can support the increasing demands for video on multiple screens while driving efficiencies for our operations. Cisco-s Videoscape Distribution Suite provides us with a complete content delivery network that can manage the complex workflow and ecosystem challenges associated with video, including new applications to help solve those challenges.”

“It is essential that we have a future-proof, world-class content delivery network in place to provide our customers with a platform to access video content on demand, from multiple devices. Cisco has been an innovative business and technology partner, and has helped us to bridge together legacy and future CDN technologies to simplify our network infrastructure, allowing us to drive new revenue opportunities.”

“Previously the only options for our customers looking to enhance their Content Delivery Networks were isolated, disparate products that each addressed a specific problem. I believe Cisco is the only company who can offer a complete, comprehensive CDN solution today. With Cisco-s Videoscape Distribution Suite, our customers can optimize their current network infrastructure to deliver a wide range of video services. By integrating cloud and network components, we can offer our customers a solution that helps them improve both their top line and bottom line, by creating new revenue streams and minimizing operational expenditure.”

About Cisco Videoscape:

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Cisco, cloud, cloud-DVR, Content Delivery Network, CDN, Dragica Pilipovic Chaffey, Edwin Paalvast, IPTV, Klaus J. Haber, service provider, Internet video, IP, IP video, network, network DVR, online video, OTT, Serbia Broadband SBB-Telemach, streaming video, video, Videoscape, Videoscape Distribution Suite, VDS, Deutsche Telekom

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at . For ongoing news, please go to .

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco-s trademarks can be found at . Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

Sara Cicero
Cisco
(770) 236-2181

Vince Vittore
Cisco
(847) 678-7604

Carol Villazon
Cisco
(408) 527-6538

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