NEW YORK, NY — (Marketwire) — 09/19/12 — Manilla (), the leading free and secure service that allows consumers to easily manage their bills and other personal accounts on desktop, tablet and mobile devices, announced today a partnership with Hearst, Rodale and Condé Nast, three of the world-s largest magazine publishers. By partnering with Manilla, select magazine titles will receive new digital targeted messaging and marketing capabilities, resulting in increased subscriber lifetime value and reduced paper-billing costs.
“We know that this relationship with three of the top magazine publishers will not only drive subscription and renewal rates, but also help change the magazine industry by allowing greater digital interaction between publishers and subscribers,” said Jim Schinella, Manilla-s chief operating officer. “In a world where consumers are using the Internet and mobile devices to manage everything from banking to insurance to the way they pay for their magazine subscriptions, it-s essential to have this sector on board. We believe that Manilla has the capability to help transform the $43 billion magazine industry by empowering publications with deeper digital customer engagement.”
Manilla, with the help of technology partner CDS Global, the leader in fulfillment subscription services, has architected online and mobile solutions for magazine renewal and billing, designed to benefit both magazine publishers and subscribers. The Manilla solution will increase subscribers- lifetime value by encouraging renewals. Manilla sends reminders via email and text message to alert customers who have opted in when subscriptions are about to expire, when subscriptions have been auto-renewed, and when subscription bills are due. Subscriber benefits include the time savings that result from this streamlined process, as well as reduced paper mailings.
In addition to improving renewal rates, Manilla cuts the cost of billing by driving paperless adoption for its customers. For partners, Manilla converts their customers to paperless billing and account management, significantly reducing the costs of sending paper mail and reducing paper subscription inserts in magazines.
Manilla-s targeted marketing opportunities are completely protected from competitors. As partners of Manilla, publishers will have the ability to upsell and cross-sell their existing customers when they are signed into their Manilla accounts, driving deeper customer engagement and more meaningful customer relationships.
Manilla organizes and simplifies people-s lives by providing one secure access point to all household accounts and services. The free service helps consumers manage their household accounts, including financial, utilities, subscriptions, daily deals, and travel rewards programs, all through Manilla.com or via the Manilla mobile apps. Under a single password, Manilla gives customers an automated, organized view of all of their account information, text and email reminders to pay bills, renew expiring subscriptions and manage soon-to-expire daily deals, all with unlimited storage and seamless document retrieval.
Manilla is a company incubated within and backed by Hearst Corporation, one of the most diversified private media companies in the world. Manilla, which partners with thousands of businesses across multiple categories, is led by an executive team of experts and innovators from the finance, technology and consumer products industries. Manilla is the recipient of the 2012 Webby Award and People-s Voice Award for Best Banking/Bill Pay Service. For more information, please visit
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CONTACTS:
Rachel Shaffer
Allison + Partners
646-428-0626
Marc Karasu
VP Marketing
Manilla
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