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Lab42 Study Reveals the Value of the Facebook Like Button for Brands

CHICAGO, IL — (Marketwire) — 09/24/12 — Fifty percent of consumers think a brand-s Facebook page is more useful than a brand-s website, and 82% feel a brand-s Facebook page is a good place for customers to interact with the brand. These are some of the stunning statistics revealed from a new Lab42 research study that analyzes the value of the “Like” button and reasons people click it.

Lab42, a market research company, surveyed 1,000 social media users about how they interact with brands on Facebook. The majority surveyed shared that they feel connected to brands they “Like” on Facebook, but that relationship can end just as swiftly as it started: 48% have “Unliked” a brand if it posts too often.

“A common social media goal for companies is to increase their number of Facebook Likes. Our study sheds lights on the ever-present question increasingly considered by brands: What is a Facebook Like worth?” said Gauri Sharma, CEO, Lab42. “Companies have devoted significant time, money and marketing resources in an attempt to answer this very question. Rather than guessing, we decided to go straight to the source and ask consumers about their Facebook-Liking habits and opinions.”

With millions of users sharing with friends which products they Like, Facebook is the ultimate matchmaker for brands: 69% of those surveyed said they “Liked” a brand on Facebook because a friend “Liked” the brand.

Other revealing insights from the survey include:

Top Three Ways People Interact with Brands on Facebook:

Print off coupons/discounts

“Like” a comment on posts on brand-s page

Learn about new product

Reasons Why 73% Have “Unliked” Brands

Brand posted too frequently and cluttered newsfeeds

Stopped liking the brand

Bad customer experience

The “Like” Button as a Money-Saver

77% have saved money as a result of “Liking” brands on Facebook

66% have saved $20 or more in the past 12 months

17% have saved more than $100

About 35% of consumers also reported they feel brands listen to them more on Facebook than anywhere else.

To see the infographic that corresponds with this research visit

For additional revealing insights into consumer behavior with brands on Facebook, contact Lab42 at .

LAB42 | Lab42 is a next generation market research firm that creates surveys, compelling infographics, and insightful research that helps businesses unclutter and prioritize goals. Lab42 provides quality, accurate results with quick turnaround for small business and Fortune 500 companies as well. For more information visit

Amy Hesser
Hesser Communications Group


Posted by on 24. September 2012. Filed under Internet, Picture Gallery. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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