SANTA CLARA, CA — (Marketwire) — 10/02/12 — Candy Lab Inc. will launch Cachetown at the DEMO conference taking place from October 1-3, 2012 in Santa Clara, CA. Cachetown is a game-changing marketing platform for brands and events looking to maximize user engagement through a non-intrusive game layer in augmented reality. Cachetown-s breakthrough technology will be demonstrated to technology leaders, venture capitalists, entrepreneurs and media at the widely-publicized launch pad event DEMO 2012.
Combining the concepts of Google AdWords, Foursquare, and Super Mario Brothers, Cachetown delivers it like a boss in hyper geo-location based augmented reality. The mobile application is bringing marketers- promotions to life on mobile devices and driving highly-targeted local traffic to specific locations using its technology.
“Prizes and offers can be highly relevant to the player-s location such as winning a car at a football game or having a branded bottle floating above a restaurant-s door worth a free glass of wine with dinner,” says Andrew Couch, Founder and CEO of Candy Lab Inc.
Developed for marketers- brand promotions, partners upload content and determine precise real-world locations where they would like their offers to appear in a non-intrusive game layer. Cachetown displays these offers on mobile devices by super-imposing realistic virtual objects, like branded game pieces, on devices- camera view screens. This now allows content and offers to appear as if they exist in the real world. Users are then incentivized to collect medallions and mystery boxes in a scavenger hunt akin to a real-life Super Mario Brothers experience.
Cachetown prepares to capitalize on its breakthrough technology and recruit strategic investors and partners at DEMO. Cachetown is powered by a proprietary, patent-pending, hyper geo-location based, multifaceted marketing platform with interactive game play that incentivizes users with real world prizes through brand engagement. It allows virtual goods to be placed at specific GPS coordinates and expose users to marketing messages at the precise location of a marketer-s choosing.
Produced by IDG Enterprise in conjunction with Venture Beat, the DEMO conferences focus on emerging technologies and new product innovations. The conferences have earned their reputation for consistently identifying tomorrow-s cutting-edge technologies, and have served as launchpad events for companies such as Palm, E*Trade, Salesforce, Webex, Tivo, VMware and Fusion-io and thousands of others, helping them to secure venture funding, establish critical business relationships, and influence early adopters.
For more information or to set up an interview with Andrew Couch call (619) 356-8563 or email . Find out more at . Cachetown has released a video highlighting the concept, check it out here: .
Andrew Couch
(619) 356-8563
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