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Appcelerator Announces Innovation Fund to Fuel Disruptive Mobile Companies

MOUNTAIN VIEW, CA — (Marketwire) — 10/03/12 — , the leading mobile platform company, today announced the Appcelerator Innovation Fund, a startup investment program to support and fund transformative early-stage mobile companies. Mobile gaming platform company is the first startup selected by the fund; as such it receives funding, field expertise, access to facilities, financial guidance, legal counsel, marketing resources, engineering and sales channel support. Enabling rapid mobile game development for individual developers and enterprises embracing the gamification trend, Lanica-s technology will be demoed at Appcelerator-s conference October 21-23 and available in December 2012.

“The Appcelerator Innovation Fund reflects our support, passion and excitement around the future of mobile,” said Appcelerator CEO Jeff Haynie. “Entrepreneurs are creating disruptive mobile technologies that will ignite and change the mobile world. Lanica is one of them. Their expertise in mobile gaming has the potential to transform the way mobile games are made. Typically, it could take a company in their space more than 12 months to launch; but with the support of the Appcelerator Innovation Fund, they are launching in just three months. We are thrilled to be working with Lanica as they build a disruptive mobile gaming platform.”

Lanica is headed by Carlos Icaza, former Co-Founder and CEO of , maker of the , and Kyoto Iguchi, former CEO of . Lanica is building a mobile-gaming platform based on Appcelerator Titanium and Appcelerator Cloud Service (ACS). Appcelerator-s enterprise customers, who include NBCUniversal, Cisco, Zipcar, and Safeguard, will now have the ability to build high-end mobile games quickly and easily. Because Appcelerator provides Lanica with office space, direct access to engineers, and integration into their sales force, Lanica is confident that the industry will more quickly realize the revolutionary impact of its technology.

“One of the biggest obstacles to starting a mobile company is housing and running all the back-end support,” explained Lanica CEO Carlos Icaza. “However, with the support of the Appcelerator Innovation Fund, we are able to launch the platform sooner and with better resources to ensure that our users will always have the best product possible.”

Whether they provide consumer-facing apps, back-end mobile infrastructure, enterprise apps, device side apps or cloud services, early-stage mobile startups are encouraged to submit a business plan to for Appcelerator Innovation Fund consideration. Initial evaluation is based on the business plan and supporting materials (technical and financial) provided. For those companies selected, further review will follow and take the form of more detailed presentations and a comprehensive due diligence process.

Appcelerator-s Titanium is the leading mobile platform of choice for thousands of companies seizing the mobile opportunity. With more than 50,000 applications deployed on 80 million devices, Appcelerator-s leverages over 5,000 mobile device and operating system APIs to create native iOS and Android apps, and HTML5 mobile web apps. Customers who standardize on the Titanium Platform get to market 70% faster and can quickly optimize business results with analytics-driven insights into user behavior and app performance. Open and fully extensible, Titanium makes it easy to integrate data, content and services from a variety of sources into mobile applications to leverage best-of-breed capabilities. Appcelerator Cloud Services (ACS) provides instant social, location, communication and content features for user-centric mobility. Appcelerator-s worldwide ecosystem includes 350,000 mobile developers and hundreds of ISVs and integration partners. Please visit .

Founded in June 2012, Lanica-s game engine will allow new and existing Appcelerator developers and enterprise customers to create new and engaging mobile game experiences. Founders Carlos Icaza, former co-founder and CEO of Ansca Mobile, makers of the Corona SDK, and Kota Iguchi, former CEO of Infosia, makers of the successful Emo-Framework game engine, built Lanica-s game engine on top of OpenGL ES 2.0 and natively in C++. It provides a full physics engine based on Box2D, an Isometric Engine, Particle Effects, Shaders, image filters, an advance rendering pipeline built from scratch, and more. Lanica is funded by the Appcelerator Innovation Fund and is being hosted out of Appcelerator-s headquaters in Mountain View, CA.

Appcelerator is a registered trademark of Appcelerator Inc. Appcelerator Titanium is a trademark of Appcelerator Inc. All other trademarks and copyrights are the property of their respective owners.

Kelly Kramer
Trainer Communications

925-271-8213

Jill Asher
Appcelerator
Director of Public Relations

Hetal Bhatt
Lanica
Publicity Engineering

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