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ASSIA to Share Insights About Economical Gigabit Broadband Access at Broadband World Forum

REDWOOD CITY, CA — (Marketwire) — 10/11/12 — , the leading provider of high-performance software tools for dynamic spectrum management (DSM) of digital subscriber line (DSL) and Wi-Fi networks, today announced details of its plans to showcase game-changing advances in broadband technologies at the conference and exhibition in Amsterdam, The Netherlands, October 16 – 18. At the show, ASSIA CEO Dr. John Cioffi will present important new insights into economical gigabit broadband access using DSL and Wi-Fi, and speak at a press conference regarding ASSIA-s new products for Wi-Fi and vectoring. ASSIA experts also will be presenting new products, ASSIA Expresse Wi-Fi and ASSIA DSL Expresse 3.1, at stand C23 in Exhibition Hall 11.

Dr. Cioffi-s presentation, “Economical Gigabit Broadband Access Using DSL and Wi-Fi,” will take place on October 16 at 12:05 p.m. as part of the Access Evolution track. During his presentation, Dr. Cioffi will focus on how DSL and Wi-Fi can now work together to create economical gigabit broadband access.

At the press conference on Wednesday, October 17, at 10:00 a.m., Dr. Cioffi will present two major new products from ASSIA, which address service providers- and consumers- needs for end-to-end DSL and home Wi-Fi network management solutions:

ASSIA Expresse Wi-Fi, the world-s first home Wi-Fi management system, which can automatically detect and pro-actively repair problems with home Wi-Fi networks and also pinpoint problems for call-center agents. Expresse Wi-Fi also offers insight into the performance of home Wi-Fi networks, which are a frequent source of performance problems and frustration for consumers as the number of Wi-Fi devices in the home continues to grow.

ASSIA DSL Expresse 3.1, the newest version of ASSIA-s flagship product, which is the world-s first DSL network management system designed to manage simultaneously vectored and non-vectored lines. ASSIA-s unique patented Expresse 3.1 capabilities allow seamless and cost-effective transition to vectoring so that vectored and non-vectored lines realize the most benefit.

: Dr. John Cioffi, CEO and Chairman, ASSIA, Inc.
Presentation: “Economical Gigabit Broadband Access Using DSL and Wi-Fi”
: Tuesday, October 16, at 12:05 p.m.
: Access Evolution track

: Dr. John Cioffi, CEO and Chairman, ASSIA, Inc.
Press Conference: ASSIA Expresse Wi-Fi and ASSIA DSL Expresse 3.1
: Wednesday, October 17, at 10:00 a.m.
: Press Conference Room E108

Dr. John Cioffi is a 30-year veteran of the DSL industry and sports numerous prestigious awards for his contributions to technology and industry. Prior to founding ASSIA in 2003, he served as founder, CTO and vice president of engineering at Amati before its acquisition by Texas Instruments. Dr. Cioffi held a tenured endowed professorship at Stanford University in the Department of Electrical Engineering from 1985-2009, where he is now an active Professor Emeritus with limited ongoing research efforts in broadband access. He has published over 400 papers and holds over 100 patents. Dr. Cioffi is a member of the United States National Academy of Engineering and an International Fellow of the United Kingdom Royal Society of Engineering. He is a winner of the The Economist Computing and Telecommunications Award (2010), IEEE Alexander Graham Bell Medal (2010), the IEEE Kobayashi Award (2001), and the Marconi Society-s Marconi Prize (2006). He currently serves on the boards of Teranetics, ClariPhy, Vector Silicon, and Alto Beam. Dr. Cioffi holds a BSEE from the University of Illinois and a PhD in electrical engineering from Stanford University.

ASSIA, Inc. develops high-performance software tools that dramatically improve the speed and reach of DSL and Wi-Fi networks. Using Dynamic Spectrum Management (DSM), these platform-agnostic tools manage connections in real time to lower capital and operating expenses, increase revenue, and deliver new multimedia content to the broadband-enabled home. ASSIA has more than 65 million connections under contract worldwide and is backed by strategic investors, including AT&T, Mingly China Growth Fund, SFR Development, Sandalwood Partners, Sofinnova Partners, Stanford University, Swisscom Ventures, T-Ventures, and Telefonica. For more information, visit .

ASSIA DSL Expresse is a registered trademark of ASSIA, Inc.

Todd Lane
Trainer Communications
(415) 225-3397

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