Sindopower GmbH now strengthens its wings on the international customer service front: the company’s extensive technical consultation service comprising a telephone hotline service, power electronics TechChat and forum, and a knowledge base is now going multi-lingual. Sindopower’s comprehensive information service has already proven to be a huge success, offering customers different access paths to the services in the power electronic portal. What is more, customers are guaranteed speedy solutions to their problems. And the customer can decide himself whether he prefers to use verbal or written contact channels. The resulting service quality has won over customers of all sizes and order volume.
“What positively surprised us was how quickly customers of all sizes from all over the world came to appreciate this 24-hour service in the area of power electronics,” commented Dr. Walter Demmelhuber, Managing Director of Sindopower. “Our slogan – ‘Power Electronics in the Web’ – is not intended to simply reflect the presence of power electronics on the internet, but will set new standards in customer service and give customers the feeling that they have a competent partner to answer their questions.” Orders from all five continents of the globe in the first six months after the portal went live speak for themselves. What’s more, Sindopower is the only portal in the power electronics sector that links eCommerce with a technical advice and consultation service.
To continue to back this trend, the company’s sales and marketing department has been equipped with a new and dedicated US-Dollar portal. Payment options have also been extended to include credit card payment and bank transfers to US bank accounts. In the near future, the portal will also be available in Russian and Portuguese; the introduction of Portuguese into the portal language bank is hoped to boost overall customer service levels in the Latin American power electronics market.
“Power electronics customers are conservative. When it comes to questions, customers want to deal with a familiar face.” This was the statement which Dr. Walter Demmelhuber was often confronted with during the start-up phase of the power electronics eCommerce portal. As it turns out the reaction time and the time it takes until an answer is received is just as important to customers. Sales representatives usually have to face the dilemma of not being available for consultation whilst consulting a customer on site. Additionally, the long distances that must be travelled in some countries further reduce the time available for consulting. This new kind of customer service also causes a paradigm shift in business communication. Customers who need written quotations had formerly to create a request for a quotation and then wait for an answer. On the Sindopower website the customer can create his quotation in PDF format within two minutes. He can then print out his own quotation in business letter format. Also the best answer to a general power electronics question does not necessarily have to come from the supplier himself. In the Forum all experts have the possibility to exchange information independently from their business relationships.
To find out more about Sindopower, check out their stand at the PCIM in Hall 12, Stand 411, and meet the people behind the telephone hotline service, the TechChat power electronics chat room and forum in person.
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