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LightSpeed(TM) Completes Integration to Merchant Warehouse-s Breakthrough Genius(TM) Platform

BOSTON, MA — (Marketwire) — 10/18/12 — ®, a leading innovator of payment and program acceptance solutions, announces that , a preeminent provider of retail systems for iGeneration shoppers, has integrated with the Genius Customer Engagement Platform to become a certified Genius partner. LightSpeed merchants can now use the Customer Engagement Device as a unified platform for all payment types that the merchant wants to accept — mobile, mCommerce, credit, debit, loyalty and others.

The Genius Customer Engagement Platform enables a merchant to never have to turn away a paying customer. Merchants benefit from unlimited choice, unified security and open access, all designed to support their business growth with agility and speed. With Genius deployed, LightSpeed merchants simply select the payment options they would like to offer and Genius automatically equips the POS system with the merchant-s desired payment types.

“As the options for Mobile Commerce proliferate, merchants are increasingly facing the challenge of trying to predict the winning solution,” said Dax Dasilva, Founder and CEO, LightSpeed. “Our integration with Merchant Warehouse-s Genius platform allows Merchants to know that they have a future-proof option, capable of integrating with whatever solution they will eventually want to select.”

“The payment solutions industry is evolving at a dramatic pace, which is resulting in disruption, uncertainty and complexity for merchants,” said Henry Helgeson, CEO, Merchant Warehouse. “To be successful in today-s payments environment, merchants must be able to choose the best payments, offers and program options for their businesses and their customers, as well as take advantage of emerging technologies, in a simple, flexible, secure and unified manner. Genius- cloud-architected model is the first industry innovation that finally brings unlimited choice, unified security and open access to merchants and POS developers to help grow their business.”

Merchant Warehouse is a recognized leader in payment acceptance solutions and . The company enables , , and to achieve strategic business advantage through the delivery of current and emerging payment, offer and program solutions and merchant services that dramatically enhance the merchant-customer experience. Merchant Warehouse is one of the fastest growing and innovative payment solutions companies in North America. For more information about Merchant Warehouse, please visit .

LightSpeed, led by founder and CEO Dax Dasilva, is committed to its mission of fusing innovation, technology and design to produce the most compelling retail business solution on any Apple platform and help retailers attain their business aspirations. Founded in 2005 and based in Montreal and Ottawa, the LightSpeed team specializes in building next-generation retail software systems that offer business owners powerful, intuitive retail tools for Mac and iOS. With financial backing from Accel Partners, LightSpeed helps retailers and product brands engage with the iGeneration shopper. For more information, please visit LightSpeed-s web site at .

SHIFT Communications
Mike Fearon
617.779.1807

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