BELMONT, CA — (Marketwire) — 11/19/12 — , the leading provider of marketing and selling automation for the Digital Economy, today introduced a with massive revenue potential for both online merchants and physical retail stores. For the first time ever, online merchants using Vindicia-s can attract new customers and maximize revenue by selling online content — from media to gaming to sports and software — via Vindicia-s in store displays at physical retail locations. Retail stores mutually benefit by selling digital content subscriptions via on-premise end cap systems, checkout lanes or self-checkout — a new source of revenue that eliminates inventory overhead.
For merchants to stay viable and competitive in today-s ever-evolving digital world, they must embrace consumer buying habits and new business models and channels. Vindicia has long-delivered the tools and insight via CashBox, the company-s all-inclusive marketing, CRM and billing solution, that helps digital leaders optimize customer retention, enhance acquisition rates and minimize operational overhead. The latest is easy — at retail, a customer selects a subscription card and brings it to a cashier or orders a subscription at a self-checkout where a receipt is printed with the name of the subscription and access code. The consumer can give it as a gift or activate it once they are online.
“By providing online merchants a way to sell their virtual goods and subscription services at retail locations, we-ve given them access to a massive customer buying platform,” said Gene Hoffman, Chairman and CEO of Vindicia. “Whether an impulse buy, a seasonal shopper or savvy consumer, we-re able to increase the value of a traditional retailer by expanding offerings. For the retailer with a loyal customer base, this is done with zero inventory overhead and wide margins and profits.”
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Vindicia is the leading provider of marketing and selling automation for the Digital Economy. We enable digital leaders to optimize their customer acquisition and retention capabilities across a variety of online markets via our SaaS solution, Vindicia CashBox. We have processed over $4 billion globally, and generate over $75 million in annual incremental revenue for our clients. Our clients include TransUnion Interactive, Intuit, IAC, Activision Blizzard, Bloomberg, and Next Issue Media. To learn more, please visit .
Jaime McNeely
Vindicia
650.264.4707
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