OAKLAND, CA — (Marketwire) — 12/03/12 — Skytide, the leader in big data analytics for video, today announced the publication of a new white paper which reveals the trends that are poised to disrupt the digital media industry in the coming year.
Among the findings of the white paper, “6 Online Video Trends to Watch in 2013,” Skytide believes that the year ahead may finally pave the way for an over-the-top (OTT) video model that is commercially viable for both content owners and service providers.
The white paper also addresses the:
Rise of long-form online video content
Coming convergence of CDNs and transparent caching solutions
Virtuous cycle that will propel online video ad budgets upward
Continued embrace of adaptive streaming protocols
Unfolding impact of Telco CDNs
“The coming year promises to introduce lots of twists and turns for the IP video ecosystem,” said Skytide President & CEO Michael O-Donnell. “From our unique vantage point as the leading online video analytics and reporting solution, we-re happy to share our insights on the trends that will shape the industry for 2013.”
About Skytide
Skytide, the leader in big data analytics for video, provides content delivery providers and digital media companies with the most complete operational view of their online video businesses, delivering the information necessary to make better-informed business decisions. Only Skytide-s software-as-a-service and on-premise solutions can process massive amounts of data from disparate sources and turn it into detailed reports in real time. Skytide is venture-backed and works with leading digital media and technology companies including: British Telecom, Broadpeak, Cisco, Edgeware, Ericsson, Juniper Networks, Tata Sky, Telecom Argentina, Telecom Italia and Telstra.
For more information about Skytide, please visit
Press Contact:
Patrick Hurley
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