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Cobra to Showcase Award-Winning Products for the Holidays to Technology Enthusiasts at gdgt Live San Francisco

CHICAGO, IL — (Marketwire) — 12/05/12 — (NASDAQ: COBR), a leading designer and marketer of award-winning mobile and consumer electronics, today announced its sponsorship and plans for the gdgt Live San Francisco consumer electronics showcase, which takes place tomorrow, December 6th, at City View @ The Metreon located at 135 4th Street on the fourth floor, from 7:00 p.m. – 10:00 p.m. The event is free of charge and open to the public. Technology enthusiasts are encouraged to RSVP by clicking .

Throughout the event, Cobra will demonstrate some of its most exciting and affordable new mobile and consumer electronic gift ideas for the holiday season, including:

Cobra JoyRide is an incredibly smart yet highly affordable automotive charging system that automatically reconfigures your Android smartphone settings when you enter or exit your vehicle. The free companion Android app dramatically simplifies how your phone operates in the car such that pushing a single button can initiate phone calls, launch voice commands, learn about road hazards and even launch navigation apps. MSRP: $39.95.

The Cobra Vedetta series is setting the new standard in radar/laser/camera detection performance and style. The Vedetta line sports a 2.4-inch TFT color LCD display and can be mounted virtually anywhere on the windshield or dash. Not only does Vedetta deliver unparalleled range but it also boasts an integrated GPS receiver and free, lifetime access to its AURA national database of speed trap and red light camera locations. Three models available. MSRP: $209.95 – $309.95.

The latest model of Cobra-s multi-award-winning detection system, Cobra iRadar 200 consists of a sleek dash-mounted smart detector unit paired via Bluetooth® to an intuitive smartphone app. Together the system detects police radar/laser signals and notifies users in real-time of upcoming caution areas, excessive vehicle speed, live police and photo enforcement areas, and then automatically shares caution information with other iRadar users nearby. The new system offers universal support for Android and iOS smartphones and retails for $129.95.

One of this season-s hottest gift ideas for avid smartphone users, Cobra Tag Universal is a personal loss prevention system for protecting smartphones, backpacks, car keys, purses, laptop bags, and other personal valuables. This small, sleek key fob device and smartphone app warns Cobra customers when they are about to leave their valuables behind. Now with universal support for Android, BlackBerry® and iOS smartphones. MSRP: $59.95.

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company-s innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at . Follow Cobra on Twitter at and Like Us at .

Chelsea Denissen
Skyya Communications
(952) 746-1310

Chris Kooistra
Cobra Electronics
(773) 972-0691

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