NEW YORK, NY — (Marketwire) — 12/13/12 — Personnel Today, a publication devoted to human resources professionals, recently published an article on the topic of online reputation management — and while the article may be geared toward those who work in HR, some of the observations made in the article have across-the-board applicability, to anyone and everyone seeking employment, regardless of industry. In particular, the article affirms that “Googling candidates prior to an interview or checking their profiles on LinkedIn is now a natural part of the hiring process,” which carries with it the implication that, for job seekers, online reputation management is invaluable. This article has won the attention of ReputationChanger.com.
A leading name in the online reputation management industry, all the latest data on Internet reputation repair — and the company largely agrees with the points urgently made in the Personnel Today article. ReputationChanger.com has responded to the article with a statement to the press. “This basic point, that hiring managers are increasingly prone to checking out candidates on Google, is very true,” says Cliff Stein, the CEO of ReputationChanger.com. “For those seeking work, then, ensuring a clean and appealing search engine profile is crucial for success.”
Stein goes on to point out that the trend of hiring managers conducting research via Google or Bing is unlikely to change any time soon. “Consider the sheer number of resumes that some of these hiring managers and recruiters get — dozens upon dozens, if not hundreds upon hundreds,” he observes. “Many hiring managers look for quick ways to weed out -red flag- applicants, and search engines provide them with exactly that.”
The ReputationChanger.com CEO explains what some of these red flags may be. “Say, for example, that someone posts an embarrassing frat party photo, from your college days, to your Facebook page,” Stein remarks. “It is all harmless fun, unless a potential employer looks at your profile, in which case it could cost you a job opportunity. Likewise, a Google search that reveals DUI mugshots or other potentially embarrassing listings are a sure career killer. That is what makes online reputation repair so important for job seekers.”
Stein also affirms the Personnel Today point about LinkedIn. “Ensuring a clean social media profile is one of the best steps a professional person can take toward reputation defense,” he says. “A lot of hiring managers are going to look for a LinkedIn profile, right off the bat, so you can do yourself a huge favor just by making sure that you have a LinkedIn profile, and that it is up to date.”
Stein also encourages careful reputation monitoring. “This may sound self-absorbed, but it is really one of the best things you can do for yourself, and that is to set up Google Alerts for your name,” he affirms. “Check in on your own online profile regularly, because if someone has posted something about you that is either defamatory or simply unprofessional, you need to try to get that person to take it down as quickly as possible.”
Sometimes, as in the case of an arrest report, simply asking for an online listing to be removed is not enough — and that is where the services of a professional reputation defense firm come in handy. “Reputation management is not just for companies, but for individuals, as well,” concludes Stein. ” the cases of many working professionals, and we are zealous for giving these job seekers the control they need over their own online reputations.”
ABOUT:
Launched in 2009 by a seasoned team of online marketing veterans, ReputationChanger.com has come to be lauded as the world-s foremost reputation management service. Delivering services to businesses, brands, and individuals alike, the agency is zealous for giving companies and people control over how they are portrayed on the Web. The agency-s clients include Fortune 500 brands, elected officials, small businesses, and more.
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