MINNEAPOLIS, MN — (Marketwire) — 02/20/13 — (), a Software-as-a-Service (SaaS) company that is transforming the way brands engage with consumers, announced today that Patrick O-Halloran, an industry leading early visionary in the SaaS Marketing and Strategic Consulting arenas, has joined Outsell-s Board of Directors.
Patrick was at Accenture for over twenty two years, including eleven years as its Partner in charge for Customer Insight organization. He co-founded Accenture-s Customer Relationship Management (CRM) cross industry service line, currently a multi-billion dollar revenue stream for Accenture, as well as creating and running the global Customer Insight business unit for eight years, serving some of their largest clients like Washington Mutual and Target Corporation.
“We are thrilled that Patrick has joined our Board,” said Mike Wethington, President and CEO of Outsell. “His expertise in marketing campaigns in a SaaS environment along with his deep CRM knowledge from twenty plus years at Accenture gives him tremendous insight to help us grow our business, further develop our Digital Engagement Platform and broaden our customer base. Patrick will be instrumental to helping us deliver on our mission of giving brands a better way to engage with their consumers across multiple channels.”
Patrick has worked in all major industries specializing in marketing solutions and helping companies become customer centric. He currently sits on the board of Datalink, a company that analyzes, designs, implements, and supports information storage infrastructures that store, protect, and provide continuous access to information. He has also served as Founding Partner and Chief Executive Officer of Entiera, whose leading customer dialogue management solution helps enterprises quickly design and execute campaigns across multiple channels in a SaaS environment. Entiera Insight is a best-in-class solution deployed by many Fortune 500 customers. Fair Isaac Corp., best known for its FICO credit scores, acquired Entiera in May 2012.
“Outsell has demonstrated that there is a smarter, more efficient way for brands to connect with their consumers through well timed, personalized digital marketing campaigns that leverage customer data and analytics,” said Patrick O-Halloran. “I chose to work closely with the Outsell team on its Board because of the company-s very customer-centric approach to marketing. I look forward to providing my insight and experience across marketing, SaaS, and CRM to help them continue to execute impactful digital marketing campaigns for its customers.”
() is a Software-as-a-service (SaaS) company that is transforming the way brands engage with consumers. Recognized by Inc. magazine as one of the fastest-growing companies in America, Outsell-s award-winning offers clients the ability to consistently engage with consumers across distributed sales networks from the national to local level. Working with leading organizations such as ADP, Omnicom and Saatchi & Saatchi, Outsell has created the fastest path to drive measurable incremental sales for leading brands.
Gina Rezendes
Big Swing Communications
1-617-640-9278
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