PETALUMA, CA — (Marketwire) — 03/04/13 — Ken Burke, founder and executive chairman of , the leading provider of eCommerce technology and services for high-growth merchants, will share tips for eCommerce website designs that successfully convert site visitors to buyers and lower cart abandonment rates. Burke will also discuss how to apply data-driven analytics to eCommerce strategies, and offer practical ways for catalog retailers to merchandize effectively across multiple channels.
Mr. Burke-s comments will be part of his presentation at the National Etailing & Mailing Organization of America (NEMOA) directXchange conference on Friday, March 15th.
The breakfast presentation at NEMOA will feature Laura Hnatow, eCommerce channel manager at Cuddledown; together Burke and Hnatow will provide real world examples of how to create customer touchpoints that integrate key brand attributes, drive high conversion rates, and build customer loyalty. The session will be illustrated with actual results achieved by Cuddledown when using MarketLive-s Insightful Commerce platform technology and merchandising methods.
“As the world of eCommerce becomes increasingly complex and competitive, catalog merchants and retailers in general are all trying to find ways to reduce cart abandonment and greatly increase visitor conversion across all their online channels. As part of these efforts, merchants must also develop impactful, efficient search and promotional strategies,” said Mr. Burke. “We want the people attending our session to walk away with a clear understanding of strategies and techniques they can implement to grow their online commerce, as well as a list of best practices for how to make branding really work across multiple channels.”
To schedule an interview with Ken Burke before or at the conference, please contact Renee Newby at .
Since 1995, MarketLive, Inc., has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive-s best practices-based Intelligent Selling® methodology enable merchants to enhance their customers- experience online while dramatically improving acquisition, conversion, and retention rates.
The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg, John Deere, Title Nine, Intermix and others.
For more information, visit MarketLive at .
Renee Newby
Rocket Science PR, for MarketLive
Mobile: +1 757 651 6554
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