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Adometry CEO Paul Pellman to Discuss the Science Powering Data-Driven Marketing at Attribution Revolution

AUSTIN, TX — (Marketwire) — 03/13/13 — Next week, Paul Pellman, CEO of Adometry┬«, Inc., a leading provider of cross-channel attribution intelligence, will speak as a featured panelist at the fourth iteration of The Attribution Revolution (). At the event, Pellman will offer his thoughts and suggestions to marketers concerning how to capitalize on the continued shift of advertising budgets to online channels as well as how advanced attribution can help maximize results.

Details for Pellman-s presentations are as follows:

Chicago, IL

Adometry CEO Paul Pellman will join representatives from Google, Adobe and C3 Metrics to discuss the science of attribution modeling, including the differences and benefits of multiple approaches. Additionally, panelists will share insights concerning ad viewability as well as how to manage the measurement nuances across multiple channels.

Produced by , The Attribution Revolution is an invite-only event series that focuses 100 percent on ad measurement, attribution modeling and evaluating performance across media channels. For more information or to request an invite, visit: .

For more information on Adometry and its advanced attribution solution, , visit or follow us on Twitter: .

Adometry, Inc. redefines marketing analytics by combining and interpreting silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world-s largest advertisers to identify the true consumer purchase journey. Adometry-s scientifically proven methodology and flexible, easy-to-implement solution generates the industry-s most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit .

Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

John Yarbrough
For Adometry


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