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SEGA Selects Huddle to Support Seamless Collaboration on Transatlantic Gaming Projects

SAN FRANCISCO, CA and LONDON — (Marketwire) — 03/14/13 — SEGA of America, Inc., the industry leader in interactive digital entertainment media, has turned to the cloud to enable the US and UK branches of the Digital Business team to share and work on valuable project content like its flagship Sonic the Hedgehog series. Using Huddle, the SEGA team now has access to a central knowledgebase and communication between geographically-dispersed colleagues and external contractors has significantly improved.

With teams across Europe and the US, SEGA-s Digital Business team was faced with the challenge of working together effectively on complicated gaming projects, and managing marketing plans and milestones. SEGA turned to Huddle to avoid the fragmentation of information across teams, keep track of content versions via full audit trails and reduce reliance on shared network drives, FTP and emails.

Using Huddle, SEGA-s Digital Business team created a central, secure knowledgebase for all market research and information relating to the business. As well as providing everyone involved in projects with access to the most up-to-date information, Huddle ensures that all conversations and feedback on content are stored in once place. Producers can effectively manage milestones on the games that they are working on; decision makers have full visibility of where projects are at any time.

“Huddle has transformed the way the team works and enabled us to move away from the cumbersome and complex tools that often made working together such a challenge,” said Chris Olson, VP Digital Business at SEGA. “With all relevant content and conversations stored in one place, Huddle has significantly reduced our dependency on email and the need for face-to-face meetings, which is fantastic. Huddle is simple to manage, flexible and the easy to use interface means that people didn-t find it daunting or need hours of training. As well as enabling the team to get work done quickly, we could customize the platform to give it a familiar SEGA flavour for workers.”

Being web-based, all relevant parties — internal and external — can access Huddle on the move via their mobile devices. All updates to content can be immediately viewed and SEGA-s Digital Business team no longer has to rely on numerous spreadsheets to establish where a project is in its lifecycle.

“SEGA-s Digital Business team presents a great example of how complex technology systems no longer support the new ways of working,” said Alastair Mitchell, CEO, Huddle. “Today-s workforce has to work effectively with people inside and outside of the firewall and it-s great to see such a renowned brand using Huddle to bring teams across the globe together to streamline projects and work on valuable content in a secure cloud environment. “

Huddle is the enterprise content collaboration company that helps organisations across the globe to collaborate intelligently. Huddle-s intelligent collaboration platform is revolutionising enterprise content management by enabling organisations to store, discover, share and work on content with others securely in the cloud. Its patent-pending intelligent technology locates and recommends valuable information to users, with no need for search. Co-headquartered in London and San Francisco and with offices in New York City, Huddle-s customers include 80 percent of Fortune 500 and 80 percent of UK central government, as well as companies such as Unilever, Kia Motors and SEGA. The company is privately held and backed by venture capital firms DAG Ventures, Eden Ventures, Matrix Partners and Jafco Ventures.

More information can be found at .


SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including Windows PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment.

SEGA® of America-s Web site is located at .

Lucy Wimmer
Head of Global Corporate Communications


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