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Smartling Adds Document Translation to Cloud-Based Platform: Offers One-Stop Hub for Translating and Localizing All Digital Content

MIAMI, FL — (Marketwire) — 03/18/13 — , the cloud-based enterprise translation management company, today announced translation support for a full range of business documents, creating the first full-service, integrated platform for translating and localizing online and offline content. The documents feature debuts today at GALA 2013 Miami Beach, a conference organized by the world-s largest association for the language industry, Globalization and Localization Association (GALA).

The new document translation capability is fully integrated into the Smartling Translation Management System (TMS), an automated, collaborative workflow that manages all types of digital content, from websites and mobile apps to documents and brochures. Customers can drag and drop business documents into the Smartling TMS, which will automatically parse the document content, leverage existing translation memory assets, and enable collaborative, in-context translation.

“Translating the myriad of digital content formats for the web, mobile applications and business documents can get unwieldy,” said Jack Welde, CEO, Smartling. “While other software tools handle pieces of the puzzle, we-ve put it all together into one streamlined platform, where everyone involved in the process can collaborate for faster and higher-quality results.”

Focused on key aspects of the corporate digital ecosystem, Smartling supports the popular Microsoft Office suite (Word, Excel and PowerPoint) as well as Adobe InDesign, with more to come.

Documents are translated with the layout and content structure that will appear in production, maximizing accuracy and speed. The content is also parsed automatically and matched against existing translation memory and glossary assets, boosting translation efficiency and consistency.

To request a business document translation, customers simply drag the file into the Smartling TMS. When the translation is complete, the user receives the fully-translated documents, and all translated content is automatically added to the customer-s translation memory for future re-use.

Document translation makes full use of the customer-s secure, private translation memory — the collection of previously-translated sentences and phrases — to maximize translation consistency while minimizing translation cost and turnaround times.

“By adding document translation to their platform, Smartling allows their users to process all digital content, from localization of software files to marketing literature, in the same interface rather than investing in multiple tools,” according to market research firm Common Sense Advisory Inc. “Smartling-s emphasis on connectivity to other management systems positions it well for the role as the hub in the enterprise content universe.”

The Smartling Translation Management System (TMS) is the first platform built to manage the entire translation, localization and delivery process in the cloud. The platform matches the agile pace of business today, rendering the traditional costly, slow and tedious translation model obsolete. Putting the process in the cloud, Smartling automates workflows, improves the quality of translations by providing context and visibility, and speeds deployment exponentially — while meeting the quality requirements of the largest global companies and the hottest consumer web and mobile companies.

, Inc. simplifies and accelerates translation and localization for companies reaching a global market. With the first enterprise platform for translation management, Smartling helps companies quickly translate and deploy their websites and dynamic web applications, mobile applications, and business documents across the entire corporate digital infrastructure. Named “Most Innovative Startup” at Dow Jones/Wall Street Journal-s 2011 FASTech 50, Smartling is shaking up the outdated translation and localization industry with the first platform designed to manage the entire translation, localization and delivery process via a scalable SaaS model. Brands who rely on Smartling to launch and manage localized multilingual websites and applications include Spotify, SurveyMonkey, Foursquare, Path, Vimeo, Kodak, HotelTonight, Uber, GoPro, and more. The Smartling platform currently serves billions of page views per month in 100 languages across the globe.

Founded in 2009 and headquartered in New York City, Smartling is privately held and backed by leading venture capital firms, including First Round Capital, IDG Ventures, U.S. Venture Partners, Venrock and several prominent angel investors.

Margaret Huang

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