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HealthTap Brings Personalization to Digital Health

PALO ALTO, CA — (Marketwire) — 03/21/13 — HealthTap, the world-s largest network of online and mobile doctors, today announced that the health answers it provides from its network of top experts can now be tailored to every user for free.

HealthTap has already served more than a 1/2 billion doctor-answers to people-s health questions via its online and mobile apps. Now, HealthTap will provide everyone with access to more detailed and personalized answers from the country-s best medical minds.

Users will now be able to attach relevant personal characteristics to their questions, such as age, gender, prior conditions, or medications they-re taking. Doctors will take these additional attributes into account when answering these questions. Users remain anonymous (neither the answering doctors, nor other users, will know who asked the question), but the answers they receive will be better tailored to them, and to others like them who will benefit from the same answers later.

“On HealthTap, I-m already helping millions of people in real need with my answers,” says Dr. Harris Cohen, a Board Certified Family Medicine Doctor from Pennsylvania. “But if someone asks about the possible complications of diabetes, my answer will be different if he is a 79-year-old man managing multiple conditions and medications, versus a 25-year-old pregnant woman with no other conditions. That-s true for many other health issues, too. This additional relevant information adds context to the question, and helps me provide more insightful answers. Such tailored answers can help this person, and others like them, better understand their health before and between doctors visits.”

Tailored answers will also be aggregated anonymously into HealthTap-s extensive database of top-quality medical knowledge, that-s available for free to millions via mobile devices and web browsers anytime, anywhere.

“In the past five months, HealthTap has provided tens of millions of people with answers to their health questions, and more than 3,500 users have written to let us know that we-ve saved their lives,” said Ron Gutman, HealthTap-s Founder and CEO. “We-re confident that by making digital health personal, just like Amazon did with commerce and Netflix with entertainment, we-ll help many more millions all over the world live longer, healthier lives. HealthTap-s mission is to -measurably prolong life expectancy of humankind,- and with our newly launched personalization product we-re aiming to top the rate of 50 -thanks for saving my life- notes we-re getting from users every day!”

HealthTap is the best way to connect with the most trusted health information and doctors. With top-rated web and mobile apps, HealthTap offers immediate and free access to personalized, reliable, and trusted health answers and tips from a network of over 35,000 U.S.-licensed doctors. Sign up today and download HealthTap-s free apps for iPhone, iPad or Android at .

Kei Hoshino Quigley and Katie Wattie


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