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Preparing for Google Enhanced Campaigns; Mercent Retail(TM) Webinar to Provide Strategic Direction for Product Listing Ads and Paid Search

SEATTLE, WA — (Marketwire) — 03/26/13 — , a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today the next webinar in the Mercent Retail 2013 Webinar Series titled “.”

Held Thursday, March 28th, this 30-minute session with open Q&A will detail the newest feature changes Google has made to Adwords; strategic and performance impact they will have on retail advertiser campaigns, including paid search and product listing ads; and how to leverage these changes to increase your competitive stature and online retail sales.

“Through our industry thought-leadership and award-winning technology we are focused on ensuring retailers be visible, competitive and profitable online,” stated Mercent Chairman and CEO Eric Best. “This means being at the forefront of the industry when it comes to breaking news, technology updates and other changes that impact online retailers. We-re pleased to offer expert insight and clarity into Google-s Adwords program changes and expect that merchants attending this webinar will be armed with intelligence and strategic direction to ensure further success with their Google campaigns.”

This complimentary webinar is open to professional eRetail executives, marketers and other industry professionals. Advance registration is required:

Thursday, March 28th, 2013
1:00 pm PT / 4:00 pm ET
30-Minute Presentation + Q&A
or 206.832.3971

Mercent Retail is the industry-s most comprehensive channel management platform, giving retailers the power to reach more than 200 million customers with targeted products and improved placement on the most popular online marketing channels. Leading retailers like 1-800-Flowers.comĀ®, HSN, L-Occitane and others engage Mercent to develop and expand its approach to marketing and selling their complete product portfolio across popular comparison shopping engines (CSEs), Amazon.com and Google Shopping. In so doing, these retailers can increase profit margins and accelerate their competitive stature in the rapidly shifting eCommerce landscape.

For additional event registration information or to access previous Mercent Retail Webinars or to learn more about Mercent-s full product portfolio contact Mercent Sales directly at or 206-832-3971. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at .

Mercent ensures large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L-Occitane USA and others are visible, competitive, and profitable wherever consumers shop. The company-s Mercent Retail SaaS platform collects, tracks, optimizes and publishes retail-s total merchandising offers, including catalog content, pricing, data and promotions across a broad network of digital advertising and eCommerce channels. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads,comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit .

Kristine Szarkowitz

Tel: 206-832-3900

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