IRVINE, CA and ATLANTA, GA — (Marketwire) — 03/27/13 — Paciolan, a leading provider of ticketing, marketing, fundraising and sales automation solutions for more than 500 live entertainment organizations, today announced that the company extended its partnership with Givex, a global technology company powering gift cards, omni-channel loyalty and cloud-based POS solutions, to offer gift card and e-gift card programs redeemable through any sales channel. Through this partnership, Paciolan clients will leverage a solution to provide customers with a seamless gifting and buying process, as well as opportunities to create customized, branded gift cards.
“Paciolan is one of our ticketing partners for Uptix stored value tickets and we-re very excited to expand this relationship by providing Paciolan-s 500-plus live entertainment organizations with redeemable gift cards,” said Debbi Blackburn, Vice President of Business Development for Givex. “The Givex gift card solution will allow numerous organizations to tailor a buying and gifting process for their customers to purchase live entertainment tickets.”
“We are delighted to expand our partnership with Givex to offer our teams and venues a gift card solution that creates additional revenue sources,” said Dave Butler, Chief Executive Officer of Paciolan. “By adding gift cards to our solutions, our clients are now able to provide customers with a simple platform to purchase sports and live entertainment tickets as gifts, and enhance their purchasing experience.”
Teams and venues leveraging the gift card solution will enable their customers to buy and gift tickets online or through any sales channel, creating a simple fulfillment method for each organization. By utilizing gift cards, customers are able to conveniently select events to attend and purchase tickets via online team and venue sales channels. Gift card users are also provided with an online account management feature to check balances.
In addition to providing a new revenue source to teams and venues, Givex can provide organizations with a fully-branded gift card that features custom artwork, logo and brand to create a personalized product. Producing custom cards will generate new opportunities for organizations to partner with retailers to expand their reach and increase sales opportunities with their distribution partners.
Givex is the leading provider of branded, closed-loop gift cards with over 165,000 installations worldwide and more than 450 point-of-sale vendors supported globally. Givex also offers over 250 reports for their gift card program, accessible to all organizations 24/7. Reports contain real-time data and customizable permission settings via an administrative portal that cover every aspect of each organization-s information.
Givex is a global technology company powering gift cards, omni-channel loyalty and cloud-based POS solutions. Our core distinction is taking on the tough task of managing all aspects of the transaction to ensure companies can deliver maximum customer satisfaction. More than just digital marketing, the Givex platform is integrated with over 450 POS providers and helps build deeper customer relationships using smarter transactions. Givex allows companies to gain valuable insights from real-time transaction history, build sophisticated databases of customer information, and drive further transactions and spending.
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 120 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.
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Craig Ricks
Paciolan
Vice President of Marketing
949.823.1636 (O)
Steve Brown
Paciolan
Corporate Marketing Associate
949.823.4506 (O)
Bryan Wang
Givex
Director of Marketing
877.478.7733 ext. 309 (O)
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