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Responsys to Usher in the Next Era of Marketing at Interact 2013 Conference

SAN BRUNO, CA — (Marketwire) — 03/28/13 — (NASDAQ: MKTG), a leading provider of email and , today announced , the marketing conference of the year. In its 11th year, this annual conference attracts leading global marketers who want to be challenged with new ideas, inspired by the latest technologies and energized by learning new skills and making connections. Interact 2013 will take place May 21-23 in San Francisco. Registration is now live at .

“Every year, New School Marketers come to Interact to learn how to move marketing forward,” said Scott Olrich, Chief Marketing Officer at Responsys. “A marketing sea change is upon us. Today, marketers face a stark choice. Either cling to campaign-centric methods and live with ever declining customer engagement and revenues or reorient their businesses around building lasting individual relationships with customers across every digital channel. Interact 2013 will not only focus on helping marketers navigate this shift, but will also give them the tools and insight to move from surviving to thriving in this new era of marketing.”

“Effective digital marketing is no longer about maximizing the number of people you reach with a campaign, it-s about creating a set of individually tailored interactions that collectively engage a customer and lead to superior and sustainable results,” said Eric Brodnax, Executive Vice President, Digital Products at National Geographic. “Responsys has helped us rework our approach to digital marketing and become more customer-centric versus campaign-centric. I look forward to attending Interact 2013 to get more great ideas about how to improve the digital experience at National Geographic.”

The three-day event will feature presentations and from some of the most prolific brands in the world and inspirational speakers, such as: Chesley B. “Sully” Sullenberger, III, the now retired US Airways pilot who successfully landed Flight 1549 on the Hudson River in 2009; Toby Fallsgraff, Obama for America-s 2012 email director; Rob Brosnan, Senior Analyst at Forrester Research; Bob Garfield, author and co-host of “On the Media,” produced by WNYC and distributed by NPR; Augie Ray, former Forrester Research analyst and thought leader on digital and social media strategies; Paull Young, Director of Digital at charity:water; and Bert Jacobs, co-founder and Chief Executive Optimist of the Life is good® Company.

Responsys- Chairman and CEO, Dan Springer, Chief Marketing Officer, Scott Olrich, and Senior Vice President of Product Management, Steve Krause, will also address the conference, covering the way marketing is changing in the customer era and outlining strategies that help companies put the customer, not the campaign, at the center of marketing.

In addition to keynotes, Interact attendees will be invited to choose from more than 30 hosted by Responsys product experts and marketing strategists and featuring Responsys customers- successes across the digital channels of email, mobile, social, the web and display. These sessions are designed to provide attendees with actionable strategies for taking their marketing programs to new levels.

Attended by some of the best marketers from the world-s top brands, Interact 2013 will also feature unparalleled networking opportunities, including a private concert with musician, Michael Franti.

Interact 2013 follows a highly successful, sold out 2012 conference. Registration is now open at .

: Join @Responsys at Interact-13, the digital marketing conference of the year #mktg13

Responsys is a leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today — email, mobile, social, the web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys- New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: Southwest Airlines, LinkedIn, LEGO, Orbitz, United Airlines, Dollar Thrifty, Newegg, Qantas, Avis Europe, Deutsche Lufthansa, UnitedHealthcare and American Family Mutual Insurance Company. For more information about Responsys, visit .

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Heather MacKinnon
Responsys, Inc.

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