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Melissa Data Highlights Data Quality Solutions at COLLABORATE 13

DENVER, CO — (Marketwired) — 04/03/13 —

Melissa Data, a leading provider of contact data quality and integration solutions, will be exhibiting at COLLABORATE 13 and demonstrating its — a significant advance for database administrators (DBAs) building data quality rules in procedural language SQL (PL/SQL). Melissa Data-s core data quality tools are now implemented natively in Oracle, enabling data quality as if it were a PL/SQL function and eliminating the need for any low-level integration.

The Melissa Data Oracle integration is in direct response to the needs of database administrators, and challenges the competition by reducing costs and eliminating complexity for common yet sophisticated data quality operations. With this solution, database administrators have data quality tools in a programming language construct they already understand — but without the need for integration processes that place costly demands on precious technical resources.

The Melissa Data COLLABORATE 13 exhibit will include a demonstration of the company-s data quality tools for Oracle. Available through native connectivity, these tools represent a dramatic technical leap for Oracle DBAs who now have access to a -Swiss army knife- of data quality operations such as address cleansing, email verification, record matching and de-duping, and geocoding data. These capabilities also notably include Melissa Data-s recently released , enabling the scrubbing of address data from 240 countries all over the world, as well as international phone verification and geocoding. This global data cleansing ability, combined with native implementation, is essential to fast and effective Oracle implementation.

In addition, community IOUG leaders, and recognized Oracle ACEs are invited to participate in the Melissa Data MVP Program. This program provides complimentary access to Melissa Data-s suite of data quality products for cleaning and verifying global data, as well as core product training and expertise. Stop by booth #708 for more information.

Sunday, April 7th through Thursday, April 11th

COLLABORATE 13 Colorado Convention Center, Denver, Colo. Booth #708

Since 1985, has been a leading provider of contact data quality and address management solutions. Melissa Data-s data integration components, multiplatform programming tools, Cloud services, and comprehensive reference data sets verify, standardize, consolidate, enhance, and update U.S., Canadian and global contact data for improved communications and ROI. More than 5,000 companies rely on Melissa Data to gain and maintain an accurate, trusted view of critical information assets. For more information or free product trials, visit or call 1-800-MELISSA (635-4772).

Greg Brown
Vice President, Marketing
Melissa Data

(800) 635-4772 x130

Sylvia Chansler & Jackie Zerbst
MPowered Public Relations

(714) 998-3448

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