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Guavus Adds Rob Chimsky, New Vice President of Insights

SAN MATEO, CA — (Marketwired) — 04/04/13 — Guavus, a leading provider of big data analytics solutions for Communication Service Providers (CSPs), today announced that Rob Chimsky has joined the company in the newly created role of vice president of insights. In this role, Chimsky will work with customers as a trusted advisor to further leverage the capabilities of Guavus- decisioning applications for improved operational efficiencies and new revenue opportunities.

“Rob-s experience working with some of the world-s largest CSPs will be invaluable as we continue to expand our global customer base and build innovative products,” said Anukool Lakhina, CEO and founder of Guavus. “As we continue on our growth trajectory, the new role of the vice president of insights will help us map out our new products against specific industry needs, and guide existing and future clients to the possibilities of Guavus- solutions for right-time action based on big data insights.”

With over 30 years in the telecommunications industry, Chimsky brings an impressive track record across technology, product, and marketing. At inCode, Chimsky was responsible for managing the company-s technology thought leadership and knowledge capital, guiding clients on technology evolution strategy, including migration to LTE and spectrum management, with an emphasis on next generation wireless technology and services. He also led inCode-s work with private equity clients in the evaluation of potential acquisitions in the telecom industry. Before joining inCode, Chimsky spent over seven years as Vice President of Technology Development at Nextel, overseeing Nextel-s dramatic growth from niche carrier to one of the top carriers in the U.S. Prior to Nextel, he spent a total of 12 years in management positions at MCI and AT&T.

Chimsky was attracted to Guavus by the vast possibilities of its analytics applications, and its leading position in the market. “Operators are struggling to move away from traditional revenue models and add value to their current services and infrastructure. Guavus is uniquely positioned to help them get the most value out of their data in the shortest time and help them unlock new revenue sources,” said Chimsky.

Guavus recently announced an additional $30 Million round of funding to expand its core products and scale operations globally, and the acquisition of Neuralitic Systems, the mobile data monetization and marketing analytics experts serving the telecommunications industry.

Founded in February 2006, Guavus has been built from the ground up to unlock the value of operational, sensor and network-generated Big Data to reduce the economic and technology risk associated with deploying a traditional business intelligence solution. Guavus- Big Data analytics solutions, which are based on pioneering patent-pending technology, include the Guavus Reflex platform integrated with a suite of analytics applications that enable intelligent and timely decision-making for network operations, marketing, customer care and monetization. The applications contain contextually aware insights that trigger business processes at the exact moment of need. Two of the top three mobile operators and backbone carriers in the United States, and two of the top three mobile carriers in Canada utilize Guavus Big Data analytics solutions to control costs, maximize profits and deliver an enhanced end-to-end customer experience. For more information please visit us on Facebook, LinkedIn or Twitter or visit

Carol Carrubba

415.963.4174 ext. 3

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