REDWOOD CITY, CA — (Marketwired) — 04/04/13 — , the largest online community for healthy and green living, human rights and animal welfare, has millions of reasons to encourage individuals to become a force for good. And it-s achieving it through a loyalty program powered by , the pioneer and market leader in gamification. Bunchball spotlighted its work with Care2 today in honor of .
Care2, which has nearly 22 million members, provides a place for people to help others and the environment through thousands of nonprofits. Care2 members can take action in a variety of ways: they might watch a video of chimps liberated from captivity, sign a water quality petition or donate to a charity.
Recently, Care2 deployed the Bunchball platform to upgrade its program, which the company started in 2009 with basic loyalty rewards features, such as recognizing members for signing petitions or making comments on community discussions.
“We want to engage people from the first time they visit our site, and to be better able to track and analyze what members are doing so we can reward them in ways that are the most meaningful to them,” said Randy Paynter, president and CEO of Care2. “We chose Bunchball to power the motivational mechanics of our program because we know we can trust the Nitro platform-s ability to scale as our needs grow, and because Nitro offers the flexibility to create an unforgettable and unique experience for members.”
The Butterfly Rewards program is automatically available free of charge to anyone who registers at Care2. It-s a three-step process: members take action on things they care about; they earn credits based on those actions; and then they can redeem those credits for gifts that make the world a better place, such as providing a day of clean drinking water to a family in need, planting a tree, bottle-feeding a shelter kitten, giving a pencil to a student in Haiti, or raising a farm animal humanely.
Bunchball-powered enhancements to Butterfly Rewards include:
A real-time update on the actions members are taking encourages continued activity.
Care2-s version of badges, these customized notes recognize members- achievements, such as starting a petition, sharing an opinion, making a donation, or “clicking to donate” five days in a row. The notes come with additional credits and also appear on personal profile pages. Care2 felt its user base — 70 percent of whom are females averaging 40 years old — would respond best to gestures of appreciation over traditional trophies or badges.
Care2 also recognizes ongoing participation, such as logging in several days in a row, with impromptu acknowledgements that are a welcome surprise to members. “Rather than have people feel they-re playing a game, this experience is more about creating delight and surprise for members,” said Paynter.
Bunchball Nitro-s powerful analytics have also helped Care2 understand what motivates and excites members so the loyalty team can further refine its program. One insight involves Green Stars, which Care2 members send to each other as a simple way to say, “Thank you for making a difference.”
“With Nitro, we can now see that more members are sending each other green stars than they did before we upgraded the experience,” Paynter said. “Members are sharing the love with others, and this reinforces what they are telling us: they love the new program and the ongoing appreciation they-re getting.”
“In Butterfly Rewards, Care2 has created a loyalty program that speaks to the innate hunger for altruism that exists in all of us, and it does it in a way that moves members forward by reinforcing their good works with appreciation and recognition,” said Rajat Paharia, founder and chief product officer at Bunchball and author of , a new book from McGraw-Hill. “In an age when businesses and non-profits alike are struggling to crack the code on loyalty, Care2 has made Bunchball Nitro a strategic asset that helps this incredible site transform visitors into members, and members into loyal and committed participants.”
Bunchball-s Nitro Platform is the industry-s most scalable, reliable and powerful gamification engine, has tracked more than 20 billion actions and has seen users complete more than 5 billion challenges. Nitro keeps target audiences engaged by using motivational techniques like goal-setting, real-time feedback, competition, virtual rewards and leveling up. Companies of all sizes, including some of the world-s largest enterprises, rely on Bunchball to boost employee productivity, improve customer loyalty, increase audience engagement and drive ROI.
With 22 million members and more than 1,000 nonprofit clients worldwide, Care2 () is the largest and fastest growing social network making a difference for the environment, human rights, animals and other causes. Care2-s network is leveraged by more than 200 leading media partners. Care2 is a B Corporation, or social enterprise, leveraging the power of business for Good.
Bunchball is the market leader and visionary in gamification. Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball-s comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty, audience engagement, and ROI. Bunchball-s world-class customers include Adobe, HP, Cisco, MTV, Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball-s investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit , our blog at , or follow .
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Bateman Group
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