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Metamarkets Names Deborah Rieman as Executive Chairman

SAN FRANCISCO, CA — (Marketwired) — 04/09/13 — Metamarkets, the leader in real-time analytics for online advertising, announced that it has named Dr. Deborah Rieman as Executive Chairman. With more than three decades of experience in the software industry, Rieman will head Metamarkets- Board of Directors, take a lead role in strategic planning, and guide its rapidly expanding sales and marketing organization.

“We are extraordinarily fortunate to welcome Deborah to our leadership team,” said Michael Driscoll, CEO, Metamarkets. “As President and CEO at Check Point Software, she helped grow a small team of technologists into a public company. And as a former CMO and a mathematician, she uniquely grasps how analytics is revolutionizing advertising. We-re thrilled to have Deborah-s experience and intellect guiding Metamarkets- growth.”

“I had no plans to take on another operating role, but Metamarkets- team and technology captured my imagination,” said Deborah Rieman. “We are witnessing a seismic shift in the nature of marketing, catalyzed by media consumption going online and mobile, and fueled by data. This rich new landscape requires powerful new tools, which is exactly what Metamarkets offers.”

Metamarkets- products have been recognized with several industry awards, including DataWeek-s Top Innovator for Data Visualization and Best Cloud Application at the 4th Annual Cloud Computing World Forum. Metamarkets was also recently named one of AlwaysOn OnMedia-s Top 100 Companies to Watch and its analytics solution was named a finalist for the 2013 SIIA Software CODiE Awards for the Best Big Data Solution category.

“Metamarkets is one of the most exciting companies in the Khosla portfolio,” said Vinod Khosla, founder of Khosla Ventures and Metamarkets advisor. “The combination of Deborah, Mike, and the rest of the Metamarkets team is a force for innovation.”

During Rieman-s tenure at Check Point, the company-s market capitalization grew from $12 million to more than $10 billion. Before Check Point, she was Vice President of Marketing at Adobe, positioning Adobe Reader as a standard, and held senior roles at Sun Microsystems, Xerox, and MITRE Corporation.

A leading authority on technology, Rieman has been widely quoted in the media, including the Wall Street Journal and New York Times, named one of the “Top Ten Women in Technology” by Working Woman, and featured on the cover of Fortune magazine.

Rieman earned a bachelor-s degree from Sarah Lawrence College and a doctorate in mathematics from Columbia University. She began her career as an assistant professor of mathematics at the University of California at Santa Cruz.

In addition to her new role at Metamarkets, she also serves on the board of Corning and is a Trustee at Harvey Mudd College.

Metamarkets is the premier visual analytics engine for real-time marketing data. Our cloud-based service gives buyers and sellers of digital advertising the ability to spot trends, drill down on data, visualize insights, and make decisions. We do this by ingesting and analyzing vast amounts of transactional data in real-time, as events are unfolding, and presenting this information through an intuitive, interactive visual dashboard. Our scalable software-as-a-service (SaaS) solution offers rapid deployment and hands-free management, without burdening your internal teams. We are the first truly scalable analytics service for real-time advertising, including web display, video, and mobile, with a turnkey solution to convert data into revenues.

Metamarkets is headquartered in San Francisco and backed by Khosla Ventures, IA Ventures, and True Ventures. For more information, visit or follow us on Twitter @metamarkets.

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