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HP Helps Enterprises Convert Customer Interactions Into Revenue Opportunities Using SAP Mobile Platform

PALO ALTO, CA — (Marketwired) — 04/10/13 — HP (NYSE: HPQ) — HP Enterprise Services today announced a new global agreement with (NYSE: SAP) through which it will deliver managed mobility services to help clients convert customer interactions into revenue opportunities and improve employee productivity with mobile applications.

Enterprises recognize that mobility enables anytime, anywhere business operations that are faster, more accurate and more efficient. Many times, enterprises fail to realize these advantages because they do not have an effective solution for managing mobility costs, security and support.

help clients quickly visualize, plan, build, operate and secure mobile applications. This can change the way they interact with customers, employees and partners on any device. The services leverage the SAP Mobile Platform, the industry-leading (1) ® mobile device management solution and an extensive portfolio of mobile applications. This provides a proven, end-to-end mobile application platform that delivers innovative business and consumer applications built with existing developer skills, tools and community resources.

HP Managed Mobility Services for the SAP Mobile Platform are designed to help enterprises:

Grow revenue by developing mobile applications that enhance engagement with customers and increase the conversion rate to sales through a superior customer experience.

Reduce the cost of business operations by developing employee- and partner-productivity apps and optimizing the cost of the mobility environment.

Accelerate the time to value and return on investment of mobile initiatives with rapid provisioning and deployment of SAP solutions and mobile applications.

As part of HP Managed Mobility Services for the SAP Mobile Platform, HP delivers consulting services to visualize new systems of engagement through mobile channels, assess the SAP solution-based environment and mobile application architecture as well as create a mobile application strategy and roadmap. Additionally, HP works with clients to develop, integrate, test and implement pre- and custom-built mobile applications in industries such as automotive, industrial, engineering, consumer and retail.

“Forward-looking enterprises are demanding mobility solutions that empower employees on the go, create new systems of engagement and integrate these in real time with critical business applications like those from SAP,” said Jules Beck, vice president, Global Enterprise Applications and Mobility Services, HP Enterprise Services. “HP is collaborating with SAP, leveraging our deep technology portfolio and services expertise and SAP mobile technologies to create one of the most advanced mobile application solutions available to the market.

With these services, the SAP mobile solution can be delivered from the , which supports rapid provisioning, scalability and security. The services can scale to support global deployments of thousands of users.

Additionally, the services can be delivered as a fully managed service with minimal up-front investment, thereby lowering the risk and cost of mobile applications. Clients also have the option to implement the solution on premises, taking advantage of HP-s implementation services for SAP Rapid Deployment solutions. As a result, clients can lower the risk and cost of mobile applications while allowing the business to optimize employee productivity and operational costs.

“Unwiring your business is the new productivity imperative for the successful enterprise,” said Chris McClain, executive vice president, Global Mobility Solutions, SAP. “HP Managed Mobility Services for the SAP Mobile Platform and SAP Afaria will help enterprises support their ever-expanding mobile stakeholders globally with a range of applications.”

HP internally manages one of the largest implementations of SAP Afaria for HP employees- mobile devices across the globe. The global scale of HP-s support organization enables it to manage SAP mobile solutions in 12 languages across 70 countries.

HP is an global provider of , services and hosting services; an SAP-certified provider of implementation services using the Run SAP methodology; and an SAP-qualified provider of implementation services for SAP Rapid Deployment solutions, providing high-quality standards for delivery of SAP solutions.

HP-s premier Americas client event, , takes place June 11-13 in Las Vegas.

HP Managed Mobility Services for the SAP Mobile Platform are available now worldwide and are priced according to client engagement.

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world-s largest technology company, HP brings together a portfolio that spans , , , and to solve customer problems. More information about HP is available at .

(1) IDC, “Worldwide Mobile Enterprise Management Software 2012-2016 Forecast and Analysis and 2011 Vendor Shares,” Doc. #236835, Stacy Crook, September 2012.

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. Sybase and Afaria are trademarks or registered trademarks of Sybase, Inc. or its subsidiaries/affiliates. ® indicates registration in the United States. Sybase is an SAP company. All other product and service names mentioned are the trademarks of their respective companies.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP-s future financial results are discussed more fully in SAP-s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP-s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP-s businesses; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP-s intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP-s filings with the Securities and Exchange Commission, including HP-s Annual Report on Form 10-K for the fiscal year ended October 31, 2012. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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