SAN FRANCISCO, CA — (Marketwired) — 04/11/13 — SquareTrade®, the top-rated protection plan trusted by millions of happy customers, today announced it won the Shorty Award for Best Use of Social Media for Customer Service. The awards honor particularly clever and adept creators of concise social media content across a variety of platforms. Competing in this category against OnStar®, Chobani, BlackBerry® & Globe Telecom, SquareTrade was singled out for its innovation and execution of original campaigns in 2012. The winners, which included Michelle Obama, Jimmy Kimmel, Nike, Inc. and PepsiCo, Inc., were announced at a ceremony on April 8th at The TimesCenter in New York City.
“Social media is an increasingly critical channel for us to listen to and communicate with our customers, who regularly give us inspiring ideas and entertaining content that we share with the world,” commented Ty Shay, CMO at SquareTrade. “We-re honored to have our Social team recognized by the Shorty Awards and will continue to prioritize innovative campaigns that are relevant, fun and interesting for our fans and followers.”
What do Conan O-Brien, Ricky Gervais, Sesame Street-s Grover, Suze Orman, SquareTrade, Ted Leo, Neil Patrick Harris and NASA have in common? They-re all Shorty Award winners. The Shorty Awards honor the best in social media; recognizing the people and organizations producing real-time short content across Twitter, Facebook, Tumblr, YouTube, Foursquare and the rest of the social web. Every year, millions of people visit the Shorty Awards site to support their favorite social media content creators by tweeting nominations. All those tweets culminate in a highly anticipated awards ceremony that celebrates the winners as chosen by categories. The Shorty Awards also honors the industry-s best agencies, brands, and social media professionals.
SquareTrade is the top-rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life-s frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today-s consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its legendary customer service. Top retailers around the world offer SquareTrade, achieving a 200% increase in sales on average and happier customers. SquareTrade-s rapid transformation of the warranty industry attracted one of the largest private capital raises in 2012, with a $238 million round led by Bain Capital and Bain Capital Ventures. Headquartered in San Francisco and London, SquareTrade is privately held. For more information, go to .
SquareTrade is a registered trademark of SquareTrade, Inc. OnStar is a registered trademark of OnStar, LLC. BlackBerry is a registered trademark of Research in Motion Limited. All other company, brand and product names may be trademarks of their respective owners.
PRESS CONTACT:
Jessica Hoffman
415-541-1000, ext.1063
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