CLEVELAND, OH — (Marketwired) — 04/15/13 — To successfully drive sales on the web today, companies must do more than update their sites with new content — they must create a dynamic web experience that quickly moves a buyer to a sales-ready lead. “,” a free eBook from , demonstrates how companies can personalize content to improve the buyer experience and generate more revenue from web leads.
According to the eBook, 61 percent of buyers use search engines to research products online, yet even the most qualified of those buyers do not make a purchase immediately. A buyer will instead visit a company-s website a number of times before speaking with the sales team.
Since most website visitors aren-t ready to buy, a site can-t simply act like a static brochure. And it-s not enough to update with content on a regular basis, either. Instead, your website should be tailored to sophisticated B2B buyers, guiding them through the sales funnel.
In “Personalized Content: Generate More Revenue with a Dynamic Web Experience,” companies will discover:
The new marketing/sales paradigm
How to segment leads for personalized content
Three examples of how personalized content can be developed for segmented lists
How to develop personalized content for your buyer personas
How to align personalized content with email for lead nurturing
You can download this eBook and other Kuno Creative resources at .
Founded in 2000, Kuno Creative is an specializing in digital marketing with an emphasis on , demand generation, and marketing automation. Kuno is a Certified Gold .
For additional marketing resources, connect with Kuno Creative on , , , , , and .
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