PALO ALTO, CA — (Marketwired) — 04/23/13 — Producers Forum, Inc., Palo Alto, CA, today announced the appointment of Frank Richards as an advisor to the company. Producers Forum, , provides an efficient and proprietary means to successfully connect real estate sales professionals serving motivated buyers and eager sellers. The national service, which launched in 2011 in the greater San Francisco Bay Area, is a professional forum that organizes and aggregates all buyers and off-market sellers through their respective real estate sales professional.
In making the announcement, founder and chairman Eric Trailer said, “We are fortunate to add the talents of Frank Richards to the organization as an advisor. Mr. Richards brings to Producers Forum a formidable track record in the real estate industry and the start-up world. He will be a valuable resource as we scale and broaden the Producers Forum footprint on a regional and national basis.”
Frank Richards is a seasoned direct marketing, technology and real estate executive, with more than two decades of founding and growing technology-enabled direct marketing and real estate related companies. A serial entrepreneur, Mr. Richards is at the forefront of coupling Internet marketing strategies with traditional marketing and direct sales initiatives.
Mr. Richards was the founder and CEO of the SmartZip Analytics, Inc., a venture-backed (CCV, Javelin and Intel Capital) company he founded in 2008. SmartZip empowers real estate brokers, investors and homebuyers and sellers with innovative Internet marketing and analytic tools by applying proven stock and bond rating algorithms to a residential real estate context. Most recently Frank served as Co-CEO of Mason McDuffie the nation-s 19th largest real estate brokerage firm with approximately 2,000 agents. He has a B.A. in Political Science from the University of California, Davis, and continued his post graduate education at The University of Essex, England.
ProducersForum.com is a multi-patent pending, cloud-based exchange that is open to all licensed real estate sales professionals and will provide tiered services based on the membership level. Among the benefits to members are automated records matching, validated buyers database, off-market properties available for sale, preferred vendor lists, customer service assistance, monitoring of off-market transactions, messaging, simple navigation and an intuitive dashboard, among other features.
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CONTACT:
Gerard F. Corbett
Producers Forum, Inc.
650-866-5005
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