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Scout Analytics Invited to Participate at Leading Industry Events

SEATTLE, WA — (Marketwired) — 04/25/13 — , the leading provider of , today announced their participation at prominent industry events in the coming months, including ABM Annual Conference, Cloud Analytics Summit, AATC, and Media Executive Forum.

Featured speaker
Mon., April 29 at 9:45 a.m. ET
The Omni Amelia Island Plantation Resort, Amelia Island, FL
Matthew Shanahan, SVP of marketing and strategy for Scout Analytics, will join industry experts from Business.com, Bizo, Penton, 1105 Media, and DeSilva + Phillips to discuss “.” Shanahan and fellow thought leaders will debate the emerging role and value proposition of b-to-b, including what the b-to-b company of the future looks like, how it will be organized, and the impact of the morphing roles of media, marketer and agency on the b-to-b landscape.

Featured speaker
Thurs., May 2 at 4:40 a.m. ET
Apella Conference Center, New York, NY
Adam Reinebach, EVP of marketing services at SourceMedia, will join Jeff Kaplan of THINKStrategies for a Real-World Success Story session on “.” Adam will discuss how SourceMedia utilizes predictive analytics from Scout Analytics to greatly improve sales productivity and customer satisfaction.

: Silver sponsor
: Tues., May 7 – Thurs., May 9
: The Palace Hotel, San Francisco
: Scout Analytics will be showcasing their Recurring Revenue Management solution which helps subscription businesses identify hidden revenue opportunities, minimize churn and maximize customer lifetime value. Conference attendees are invited to visit the Scout Analytics booth on the exhibitor floor, where executives will be providing live product demonstrations and discussing how businesses can harness customer usage data to continually refine their retention strategies, rate plan structure, marketing campaigns, and selling strategies for maximum revenue impact and customer loyalty.

: Zuora and Scout Analytics joint Webcast
: Wed., May 15 at 10:00 a.m. PT
: Monika Saha, product marketing manager for Zuora and Matthew Shanahan, SVP of marketing and strategy for Scout Analytics, will discuss the fundamentals of Renewal Performance Management. Attendees will learn from experts how to leverage predictive analytics to prioritize sales and marketing resources to save time, money, and maximize revenue yield. Key questions will be answered including, how to understand the health of current customers, determining the sources of churn, up-sell and cross-sell opportunities, transforming data into actionable revenue opportunities, and how to leverage predictive analytics for maximum revenue. To register go to:

Featured speaker
Thurs., June 13 at 10:15 a.m. GMT
Telegraph Media Group, London
Matthew Shanahan, SVP of marketing and strategy for Scout Analytics, will contribute to the session, “” Shanahan will share insights into how other industries are using big data and behavioral analytics to improve media and create loyal audiences willing to pay for content. He will focus on practical advice for implementing analytics tied to audience development and subscription revenue decisions.

is the leader in cloud-based recurring revenue management solutions. Scout Analytics- unique solutions allow subscription businesses to put usage data to work to improve sales, support, and marketing efficiency. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit or call 425.649.1100. Scout Analytics is a trademark of Scout Analytics, Inc. Scout is a registered trademark of Scout Analytics, Inc.

Katharine Kemp
Barokas PR for Scout Analytics


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