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Pure Storage Named a “Cool Vendor” by Gartner

MOUNTAIN VIEW, CA — (Marketwired) — 05/01/13 — Pure Storage, the all-flash enterprise storage company, today announced that it has been named a Gartner Cool Vendor in Storage Technologies for 2013.(1) The leading research firm evaluated the company-s flagship solution, the Pure Storage FlashArray, an award-winning next generation all-flash storage system. FlashArray-s Purity Operating Environment features inline deduplication and compression, high availability and snapshots, with little or no overhead or latency, delivered at a significantly lower price point than mechanical disk. Gartner designates the -Cool Vendor- distinction annually to emerging vendors that are breaking new ground in their industry with disruptive, innovative and “cool” new technology.

“We-re elated to be recognized by Gartner as a Cool Vendor,” said Scott Dietzen, CEO of Pure Storage. “Pure Storage was first to devise the winning recipe for solid-state data center storage — a recipe that is now spawning copycats from the current market leaders. However, the real proof is in our satisfied community of customers and partners, which we believe is growing faster than any storage company in history.”

The Pure Storage FlashArray is a truly enterprise-class, all-flash storage array that delivers consistent performance, reliability and longevity. The report notes that FlashArray-s core appeal lies in the rate of its inline dedupe and compression — typically 5-to-1 — as well as its snapshots, which claim minimal overhead on system performance, enabling it to be 10x faster and 10x more space efficient than spinning disk systems. Low latency and high-availability with easy, non-disruptive software upgrades are additional “cool” features, and FlashArray dispenses with lengthy installation procedures and complex performance tuning efforts that plague RAID configurations, offering an easy, 15-minute install, a web-based user interface and an optional VMware vSphere Web Client Plugin.

Pure Storage believes that all-flash storage isn-t just faster storage — it-s fundamentally better storage. The company designed the FlashArray to deliver the power, performance, simplicity and efficiency of flash at a price everyone can afford, and backed it with the industry-s first no-risk, money-back guarantee to ensure its customers feel confident in every dimension of their decision to make the move from mechanical disk. Learn more about Pure Storage-s “Love Your Storage” Guarantee:

Each year, Gartner identifies new Cool Vendors in key technology areas and publishes a series of research reports highlighting these innovative vendors and their products and services. The annual reports highlight emerging vendors that provide innovative technologies warranting attention from prospective customers. For more information, visit .

Gartner-s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or suitability to a particular purpose. Gartner defines a cool vendor as a company that offers technologies or solutions that are: innovative, enabling users to do things they couldn-t do before; impactful, having, or predicted to have, business impact (not just technology for the sake of technology and; intriguing, having caught Gartner-s interest or curiosity in approximately the past six months.

Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit .

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The Pure Storage and “P” logo marks, Purity Operating Environment, and RAID-3D are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

(1) Gartner, Inc., “Cool Vendors in Storage Technologies 2013” by Dave Russell, Joseph Unsworth, John Monroe, et al. | April 2013

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