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Aberdeen Group Publishes Business Analytics and Business Intelligence Research

BOSTON, MA — (Marketwired) — 05/07/13 — , a Company (NYSE: HHS), today announced the publication of new research reports from its Business Analytics and Business Intelligence research practice.

“,” prepared by , Research Analyst in Aberdeen-s and practices, indicates the demand for analysis and fast access to business data is rapidly increasing. As data environments grow in both size and complexity, meeting this demand has become proportionally more difficult. Rersearch results indicate which technologies, strategies and tactics organizations are using to address growing data integration needs. This research document also identifies which tools are the most cost effective and successful at quickly delivering information and driving better business performance. To obtain a complimentary copy of this report, visit: .

“,” also prepared by , reveals that with the age of Big Data upon us, simply collecting information isn-t sufficient. Rather, it is the desire for better insight into business metrics and customer behavior that will drive the demand for data solutions with improved performance characteristics. One solution subset, data visualization tools, is in particularly high demand, as illustrated in Aberdeen-s January 2013 research study on Data Management for Big Data. This paper explores 71 Big Data organizations, the tools and techniques they use to visually represent complex data sets, and how these tools improve the speed, quality, and accuracy of business decisions. To obtain a complimentary copy of this report, visit: .

“,” prepared by , Senior Research Associate in Aberdeen-s practice, states that when it comes to Business Intelligence (BI), there is something to be said for paying attention to the men and women “behind the curtain.” IT professionals are the backbone of any analytics solution and they offer key perspectives into the current state of business analytics. The results from Aberdeen-s 2012 and 2013 research highlight the IT-centric issue of the data deluge as IT teams strive to integrate new streams of structured and unstructured data into various systems. This research report examines the shifting challenges IT professionals face as they harness an ever-deepening pool of data for analysis, and also explores current trends impacting the role of IT in delivering successful BI solutions. To obtain a complimentary copy of this report, visit: .

Findings from”,” prepared by , Senior Research Analyst in Aberdeen-s practice, supports prior research findings (Pervasive Cloud BI: Analyst, Advocate, Problem-Solver — All in One) that Software-as-a-Service (SaaS) can deliver a very effective business intelligence (BI) solution. Organizations embracing SaaS BI tend to use BI more widely throughout the organization, partly because it allows better use of scarce IT skills, and the overall BI solution within the company is also richer and more complete. Aberdeen-s research finds that analytics users that have access to SaaS BI are more satisfied with their BI solutions overall, compared to users that do not have a SaaS solution as part of their analytics portfolio. To obtain a complimentary copy of this report, visit: .

Enabled by its team of 40 research analysts covering 16 industry-sector categories, access to 35,000benchmarked enterprise decision makers, and 2.5 million research readers, Aberdeen Group — a Harte-Hanks Company (NYSE: HHS) — is the trusted advisor to global technology markets, providing corporations with insights that drive IT decisions. Aberdeen-s independent, fact-based research and market intelligence is used by the Fortune 1000, Global 500, and Software 500.

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.

© 2013 Aberdeen Group, Inc., a Harte-Hanks Company
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