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Responsys Partners With JetBlue to Take Its Customer Experience to New Heights

SAN BRUNO, CA — (Marketwired) — 05/08/13 — (NASDAQ: MKTG), a leading provider of email and , has partnered with , to help the airline build individual customer relationships at scale through more sophisticated digital marketing. Responsys adds JetBlue, the sixth largest passenger airline in the U.S. known for its award-winning customer experiences, to its already extensive list of travel clients, including 12 global airlines, such as Deutsche Lufthansa, Southwest Airlines and United Airlines.

Adopting an approach that puts the customer at the center of its digital marketing, JetBlue will utilize the industry leading as its technology platform to create more individualized, orchestrated and automated email marketing programs. While helping JetBlue maintain its laser focus on continuously improving customer experiences, the Responsys platform will provide the scalability and flexibility needed to maintain pace with the company-s dynamic and fast paced business.

“With Responsys, we see a great opportunity to align our digital marketing towards programs that are truly centered on what our customers are asking for and more wholly with our mission to -inspire humanity,-” said Maryssa Miller, JetBlue-s Director of Digital Commerce. “Our principal goal at JetBlue is to provide superior service in every aspect of the air travel experience, which we believe extends beyond the flight to every single touch point we have with our customers. Orchestrating our messaging with Responsys will allow us to deliver individualized and relevant marketing experiences for each customer.”

“While the airline industry has experienced historically low levels of brand loyalty, JetBlue-s commitment to putting the customer first is incredibly smart and will set them up for long term success,” said Ted Wham, Vice President of Travel Industry Solutions at Responsys. “Across industries, the traditional campaign-centric approach to marketing is leading to declining customer engagement and revenues. However, the customer-led model, like what JetBlue has adopted, develops individual long-term relationships across every digital channel, which can create not just repeat purchasers, but true evangelists and sustained revenue growth.”

: Taking exceptional customer experiences to new heights, @jetblue partners with @Responsys for digital marketing

Responsys is a leading provider of marketing software and services that enable marketers to build individual customer relationships at scale across email, mobile, social, display and the web. The Responsys Interact Suite is the industry-s most comprehensive solution for creating, executing and automating cross-channel marketing programs that increase revenue, improve efficiency and strengthen customer loyalty. Responsys serves such world-class brands as: Southwest Airlines, LinkedIn, LEGO, Orbitz, United Airlines, Dollar Thrifty, Newegg, Qantas, Avis Europe, Deutsche Lufthansa, UnitedHealthcare and American Family Mutual Insurance Company. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. For more information, visit .

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Heather MacKinnon
Responsys, Inc.

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