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SEB Appoints Ron Barbaro as Chairman

TORONTO, ONTARIO — (Marketwired) — 05/08/13 — Smart Employee Benefits Inc. (“SEB”) (TSX VENTURE: SEB), is a technology company providing software, solutions and services with specialty practices including managing group benefit solutions and healthcare claims processing environments for corporate, government and non-profit clients.

John McKimm, President/CEO/CIO of SEB is pleased to announce the following changes to the SEB Board of Directors: Mr. Ronald Barbaro becomes Chairman after presiding as Lead Director since joining the Board of Directors. Walter Simone, SEB-s current Chairman, becomes Vice Chairman after co-founding SEB with a core group of professionals recognizing the immense opportunity to provide new technology solutions in the Health Benefits Insurance Industry.

“In keeping with good corporate governance practices,” says Mr. McKimm, “This is a good time for SEB to structure itself for the growth planned for the next 18 months and appoint an independent Chairman. Mr. Barbaro is an independent Director who brings a depth and breadth of demonstrated innovation, experience and leadership to our Board. Mr. Simone has been involved since inception, supporting the development of sound practices at every interval. This step in the evolution of the independence of our Board of Directors will ensure a solid foundation for the next level of growth.”

Mr. Barbaro responds “I-m happy to accept this new role. It-s timely for me, in a sector I-ve been passionate about during my entire professional career. I know what it-s like to be a front runner in the Insurance Industry with the ability to be a game changer. SEB has very unique technology solutions and a business model that can bring innovation to a sector of the Insurance Industry that has fallen behind in its adoption of technology. The acquisition and organic growth opportunities in the SEB pipeline positions it well for solid growth in the next several years.”

Mr. Simone states “I-ve known Mr. Barbaro for many years and in many stages of his career as a model professional and citizen of the world. It is my pleasure to support his leadership as independent Chair of SEB. My taking on the position of Vice-Chair allows me to step more fully into a management role of business development, and supporting the successful transitioning of group benefits clients into the adoption of SEB-s technology environment.”


Mr. Barbaro served as President & CEO the Prudential Insurance Company of America Canadian Operations 1985 – 1990, then President of Prudential-s Worldwide Ops. 1990-1993 – (launched operations in Italy, Korea and Spain).

He is a former Chairman of The Brick Ltd. and has served on more than 30 other public boards including Thomson Reuters. Currently, he is Chairman of Levon Resources Ltd.

He is a former President and CEO of the Ontario Lottery and Gaming Corporation; President of the Toronto Argonaut Football Club; Chairman of the Toronto Design Exchange, Campaign Chairman of the United Way and Chairman of the Premier of Ontario-s Economic (SARS) Recovery Team.

Mr. Barbaro has been recognized with many awards, including induction into the Academy of Achievement of Sales and Marketing Executives in both Canada and the U.S.A.; and featured in numerous print media and appearances for his significant contributions to the business world.


Mr. Simone has been in the insurance and financial services industry for 40 years and is a Qualifying & Life member of the Million Dollar Round Table, an international network of insurance and investment financial services professionals/advisors. Mr. Simone is a regular speaker and author on topics of life insurance and related products, motivation and practice management. Mr. Simone is active in the Canadian Italian Business & Professional Association, the National Federation of Canadian Italian Business & Professional Associations, and the school of Business Management Advisory Council at Ryerson University.


SEB is a technology company providing software, solutions and services specializing in managing group benefit solutions and healthcare claims processing environments for corporate and government clients. This is a $56.0 billion industry, of which over $33.0 billion relates to employee group benefit plans and over $23.0 billion relates to other healthcare benefit claims (e.g.: workers compensation claims, travel benefits, various federal and provincial government programs, dental associations, drug associations, etc.) In the employee group benefits industry, SEB operates a licensed third party administrator (“TPA”) and insurance broker utilizing its software platform to provide “totally hosted PCI compliant supply chain solutions” for managing the complete group benefits business processes between insurers, clients, brokers, consultants, technology service providers and healthcare service providers. In healthcare claims processing, SEB also operates as a systems integrator utilizing its technology platform together with other technologies to provide customized solutions for highly specialized environments (e.g. travel claims, etc.). The technology and expertise deployed in this healthcare area also allows SEB to provide other related supply chain, systems integration and human resource solutions and services to the same clients.

For further information about the Company, please visit .

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Media Contacts: Smart Employee Benefits Inc.
John McKimm
President/Chief Executive Officer
(416) 460-2817

Smart Employee Benefits Inc.
Shelly Frank
Vice President, Marketing
(416) 637-3486

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