SAN FRANCISCO, CA — (Marketwired) — 05/30/13 — , the global leader in webcasting and virtual communication solutions, recently published its annual benchmarks report, a definitive webinar performance guide. It provides a fascinating look at how ON24 customers plan and promote their webcasts. A summary of key findings:
Some 64% register the week of a live webinar. And webcast producers should always do a “day of event” promotion blast to get last-minute registrants, as 21% register the day of the webinar.
Send promotional emails on Tuesdays, since people register on Tuesdays more than any other day — and more than twice as many as on Fridays.
Most ON24 webinars start at 11 a.m. Pacific Time, indicating that most customers choose a time that is convenient for both coasts, thereby increasing registration and attendance.
On-demand viewership is growing. ON24 benchmark data show that an average of 25% of those who registered for a webinar prior to the live date viewed the archived version of the event.
See ON24-s registrant procrastination infographic here: .
A complimentary copy of the ON24 benchmarks report can be downloaded here: .
ON24, the virtual communications platform for the global enterprise, provides interactive, impactful cloud-based solutions that drive outstanding results. ON24 offers a broad and innovative product portfolio, including webcasting, virtual events and virtual environments, accessible from any device and supported by robust reporting and analytics. Applications for the ON24 platform include , , , , and . More than 800 organizations, including IBM, CA Technologies, Merck, Unilever, JPMorgan Chase, Deloitte, Credit Suisse, Ernst & Young, Amazon and SAP, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit .
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Tricia Heinrich
ON24, Inc.
Phone: 415-369-3840
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