SEATTLE, WA — (Marketwired) — 06/03/13 — , a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today the three-day presentation schedule for the Mercent Thought-Leadership Expo & Partner Showcase held June 4-7 during the 2013 Internet Retailer Conference & Expo.
Mercent-s IRCE Thought-Leadership Expo & Partner Showcase is a three-day series of executive presentations that address key retail and eCommerce topics influencing the way retail executives manage their business for success, including the latest market opportunities and disruptions in the eCommerce and digital marketing arenas; standout retail trends of 2013; high-impact technology innovations and business news. Attendees will hear and learn from an expert executive panel from Google, eBay, Forrester, Wells Fargo, NetSuite, Newegg, Rakuten Linkshare, RSR Research, Marketplace Ignition, comScore and others. as they join Mercent in Mercent-s double-deck booth #929.
Sessions are held June 4-7 in Mercent-s double-deck booth #929 at IRCE. Full session details are as follows:
5:30 – 5:15 PM Are CSE-s Dead? The Rise of Shopping Ad Networks in the Age of Google Shopping
Anthony Guarino, Director Shopping Programs & Performance, Mercent
6:00 – 6:15 PM Leverage the World-s Largest Retail Shopping Engine. (Hint: It-s NOT Google)
Anthony Guarino, Director Shopping Programs & Performance, Mercent
10:15 – 10:30 AM Google Shopping One Year Later
Anthony Guarino, Director Shopping Programs & Performance, Mercent
10:30 – 11:00 AM Standout 2013 eCommerce Trends: What-s Shaping the Retail Sector & Takeaways Retailers Can Use to Outperform in 2H 2013
Eric Best, Chairman & CEO, Mercent
Matt Nemer, Managing Director, Consumer & Retail Research, Wells Fargo
Gian Fulgoni, Executive Chairman & Co-Founder, comScore
1:00 – 1:30 PM 3rd Party Marketplaces: The Bottom Line to Increase Your Bottom Line
Eric Best, Chairman & CEO, Mercent
Andy Hoar, Senior Analyst, eBusiness & Channel Strategy, Forrester Research
Soren Mills, Chief Marketing Officer, Newegg
Eric Heller, CEO & Co-founder, Marketplace Ignition
Paul Connors, Director of Marketplaces, Mercent
3:30 – 3:45 PM Get Bigger Faster! Scale Like the World-s Largest Retail at a Fraction of the Risk
Paul Connors, Director of Marketplaces, Mercent
3:45 – 4:15 PM The New Online Advertising Paradigm — Are You Listed?
Eric Best, Chairman & CEO, Mercent
Brian Elliott, Head of Platforms, Google
Jeff Gable, Director of Paid Search, Rakuten Linkshare
Brittney Thomas, Vertical Manager, Microsoft Bing
Anthony Guarino, Director of Programs & Performance, Mercent
5:30 – 6:00 PM The Crossroads Between Retail Growth & Profits – Dynamic Pricing
Eric Best, Chairman & CEO, Mercent
Steve Rowen, Partner, RSR Research
10:30 – 11:00 AM Optimizing Profits Across Product, SKU, Line & Channel
Eric Best, Chairman & CEO, Mercent
Andy Lloyd, GM, Commerce at NetSuite Inc.
1:00 – 1:30 PM The Evolution of CSEs: Mercent 1×1 with eBay Commerce Network
Anthony Guarino, Director of Programs & Performance, Mercent
Kristy Troup, GM, US Business, eBay Commerce Network
1:30 – 1:45 PM Are CSE-s Dead? The Rise of Shopping Ad Networks in the Age of Google Shopping
Anthony Guarino, Director Shopping Programs & Performance, Mercent
Attendees interested in attending sessions, meeting panelists or learning more about Mercent-s award-winning and product portfolio are invited to visit Booth #929 throughout IRCE 2013. Attendees can also schedule 1×1 meetings with Mercent executives by contacting Mercent Sales at 206.832.3900 or by email at . Information regarding , , and the complete list of online marketing channels in the is also available at .
Through its award-winning Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L-Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit .
Kristine Szarkowitz
Tel: 206-832-3900
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