WELLESLEY HILLS, MA — (Marketwired) — 06/04/13 — Inc., a leading provider of marketing campaign management and data management software, will deliver the keynote presentation at the Merkle CRM Executive Summit in Charleston, South Carolina on June 11. RedPoint Global is a platinum sponsor for the tenth annual event, which this year will focus on the evolution of Connected CRM (cCRM) and how companies can monetize their customer strategy.
RedPoint Global CEO Dale Renner will discuss how to leverage technology to operationalize a Connected CRM initiative and how to drive value by examining key ideas of connectedness and of relevancy. He will review and survey the technology and process requirements to deliver a virtuous marketing cycle of data, insight and action needed to monetize a company-s Connected CRM strategy.
Keynote presentation on Enabling Connected CRM
June 11, 1:40 p.m. – 2:10 p.m. ET
Charleston Place, Charleston, South Carolina
Dale Renner, Founder and CEO, RedPoint Global Inc.
Senior marketing executives from Fortune 1000 companies and leading nonprofit organizations will learn how Connected CRM is a systematic way to identify, serve and retain customers based upon their value, through orchestrated customer interactions.
RedPoint Global provides the only marketing platform that delivers a 360 degree view of customers and enables a continuous dialogue with them. Unlike other products that only perform campaign management, RedPoint solves the data problem for marketers and customer engagement teams with embedded best-in-class data quality and integration capabilities. The result is better customer experience outcomes. For more information please visit or email .
Chuck Tanowitz or Ruth Bazinet
Fresh Ground, Inc.
617.874.4500
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